Championing Restorative Sleep on the Road to Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games
Saatva, the Smarter Luxury Sleep Company, is proud to announce its first brand ambassador: U.S. Olympic gold medalist and world champion cross-country skier Jessie Diggins, who will also serve as the first member of Team Saatva. Renowned for her grit, dedication, and advocacy for mental health, Diggins embodies the qualities Saatva values most: relentless drive, resilience under pressure, and a pioneering spirit. These characteristics mirror Saatva’s commitment to continuous innovation, quality craftsmanship, and helping people perform at their best—whether in sport or everyday life.
Jessie Diggins’ trailblazing achievements in cross-country skiing, including becoming the first American to win Olympic gold in the sport, reflect the same ambition and barrier-breaking mindset that Saatva champions as a disruptor in the luxury sleep industry. Her understanding that peak performance depends on restorative sleep makes her a natural ambassador for the brand’s mission: promoting healthy, rejuvenating rest for athletes and everyday sleepers alike. Moreover, Diggins’ story inspires not only elite competitors but anyone striving to reach their potential, reinforcing Saatva’s message that great sleep builds great strength.
This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic Winter Games Milano Cortina 2026. In her new role, Diggins will help spotlight the vital connection between sleep and peak performance, offering a unique perspective on how restorative rest supports athletes at the highest level.
“As an athlete, sleep is one of the most important parts of my recovery routine,” said Jessie Diggins. “It helps me reset physically and mentally so I can train harder, race stronger, and be present for the people and causes I care about. I’m proud to partner with Saatva because they share my belief that rest is not a luxury—it’s a necessity for wellness and performance.”
To celebrate the announcement, Diggins will share a special welcome message at the grand opening of Saatva’s Edina Viewing Room in her home state of Minnesota, underscoring her connection to the brand and the essential role of restorative sleep in her training.
As part of her partnership with Saatva, Jessie Diggins has curated a special gift guide featuring her favorite picks for restorative rest and everyday luxury. Explore her full selection here to discover the items she uses to unwind, recharge, and sleep like a champion.
Jessie Diggins also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.
For the Team USA partnership, Saatva will work with Team USA to provide luxury top-of-bed products to Team USA athletes at the Milano Cortina 2026. For the LA28 Olympic and Paralympic Games, Saatva will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games, helping athletes from around the world sleep better, recover faster, and perform at their best.
“At Saatva, we know sleep unlocks a superpower in all of us,” said Ron Rudzin, Founder and CEO of Saatva. “Jessie Diggins is the perfect embodiment of that power, showing the world what’s possible when you combine talent, grit, and recovery. We’re honored to support her and Team USA on the road to Milano Cortina 2026 and the LA28 Games.”
This partnership extends Saatva’s broader mission to elevate the importance of sleep as a foundation for wellness, excellence, and resilience. In collaboration with Team USA and NBCUniversal, Saatva will bring this message to millions through campaign integrations, expert content, and athlete-driven storytelling leading up to the Olympic and Paralympic Games.
From handcrafted comfort to global competition, Saatva and Jessie Diggins are united by a shared belief: true strength starts with deep, restorative sleep.
For media inquiries or to request an interview with Jessie Diggins, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@nystquexulva.site.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About Jessie Diggins
Jessie Diggins is an American cross-country skier and Olympic champion. She was born in Afton, Minnesota, and began skiing at the age of three. She emerged as a top competitor in the U.S. junior ranks before making her World Cup debut in 2011.
Diggins made history at the Olympic Winter Games PyeongChang 2018, teaming up with Kikkan Randall to win gold in the team sprint—the first Olympic gold medal in U.S. cross-country skiing history. She continued her success at the Olympic Winter Games Beijing 2022, earning a silver in the individual sprint and a bronze in the 30-kilometer freestyle.
Beyond the Olympics, Diggins is a 7-time World Championship medalist, 29-time World Cup winner (with 79 podiums), and the overall World Cup Crystal Globe winner for 2021, 2024, and 2025. Cementing herself as the most decorated American cross-country skier in history, she has taken the sport to an entirely new level.
Off the snow, Diggins is an advocate for mental health and serves as a spokesperson for The Emily Program, a treatment center for eating disorders. She serves on the board of Share Winter, a nonprofit that introduces kids from diverse backgrounds to skiing and snowboarding. She is also an ambassador for Protect Our Winters (POW), an organization dedicated to finding solutions to climate change through the outdoor sports community. For more information about Jessie Diggins, please visit jessiediggins.com.
Editor’s Note: Jessie Diggins is no longer affiliated with Saatva. This press release was issued on August 19, 2025, and is archived for historical purposes.
In honor of its 15th anniversary, luxury mattress and bedding brand Saatva is proud to announce the release of its first children’s book, Touching the Sky on a Mattress That Flies. This original story celebrates the power of dreams and the importance of restful sleep, following a young girl named Lizzy as she soars through a world of imagination on a magical flying mattress.
In celebration, each Saatva Viewing Room across the country will give away 150 complimentary copies of the book—one per family—and will also offer it as a gift with an in-store purchase of a mattress from Saatva’s Kids Collection, which includes the Youth, Bunk & Trundle, and Crib mattresses, while supplies last.
“Reading with children at bedtime creates a foundation for both stronger bonds and better rest,” said Ron Rudzin, Founder and CEO of Saatva. “As a father and a sleep advocate, I believe the connection between stories and sleep is a powerful one. Books like this give families a joyful way to wind down and dream big—together.”
Inspired in part by Rudzin’s reflections in his article Raising the Next Generation of Sleep Superheroes, and insights from Saatva’s curated Sleep Enlightened Blog, the book highlights how rest helps children process emotions, grow, and learn.
Michael Gale, Vice President of Retail at Saatva, added, “We wanted to create a warm, inviting retail experience that goes beyond just shopping for a mattress. This book is a natural extension of that—it’s something parents can take home, read with their kids, and create special bedtime memories with.”
Touching the Sky on a Mattress That Flies features whimsical illustrations and rhyming verses that capture the wonder of childhood dreams. With themes of courage, imagination, and rest, the book invites children to embrace every kind of dream—big or small, bold or silly.
The book also marks the launch of #SaatvaStorytime, a new initiative designed to encourage healthy bedtime routines and foster early childhood reading habits—just in time for the back-to-school season. As families reset schedules and reestablish nighttime rituals, this story offers a meaningful way to support smoother transitions and more restful nights.
Visit any of Saatva’s Viewing Rooms nationwide to learn more and receive a complimentary copy, or explore the digital edition on Saatva’s Sleep Enlightened Blog.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva, please visit the Saatva Press Room.
Feature Image: Cassie Shortsleeve shares the news of Saatva’s storybook launch and how to receive a complimentary copy on her “Two Truths” Substack newsletter. She also guides readers to the collection of knowledge she has shared over the years on Saatva’s “Sleep Enlightened” blog.
Photo Credit: @motherspeak @twotruthsmotherhood
The DTC mattress company opens its first Minnesota retail experience outside of Minneapolis during its 15th anniversary year
Saatva, the Smarter Luxury Sleep Company, has arrived in Edina. The brand’s latest Viewing Room, located minutes from downtown Minneapolis, spans 3,389 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites Greater Minneapolis residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Minnesota and 25th in the U.S., opening at a time of major growth during its milestone 15th anniversary.
“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our first Minnesota Viewing Room in Edina—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva.
A New Design Experience
Saatva Edina showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the Minneapolis area’s most luxurious shopping areas.
“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.
The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Edina’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.
In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there is a new addition to its non-mattress categories, the Down Bedding Collection, which is designed to enhance and elevate the top-of-bed experience.
Cutting-Edge Technology
Thanks to a partnership with Samsung, this Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.
“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”
As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.
“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.
Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Minnesota. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.
Viewing Room Information:
Saatva Edina
3871 Gallagher Dr, Suite 4
Edina, MN 55435
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 7 PM, Sunday: 11 AM – 6 PM
952.209.6995
info@nystquexulva.site
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.
The new Luxury Down Collection – featuring a Down Chamber Pillow, Down Comforter, and Down-Topped Featherbed Mattress Topper – is crafted from responsibly sourced down for a refined sleep experience.
Saatva, the Smarter Luxury Sleep Company, proudly announces the launch of its new Luxury Down Collection, its first-ever collection of responsibly sourced down bedding designed to deliver unparalleled comfort and elevated sleep. The line includes a Down Chamber Pillow, Down Comforter, and Down-Topped Featherbed Mattress Topper, each crafted to provide high-quality sleep and best-in-class comfort.
Saatva is expanding into the down bedding market with the launch of its Luxury Down Collection, marking a significant step in growing its premium top-of-bed offerings. Known for its commitment to quality and comfort, Saatva brings the same high standards to this new category, offering products that highlight the unmatched softness, breathable warmth, and long-lasting durability of responsibly sourced down.
“With the launch of our Luxury Down Collection, we’re offering customers the most indulgent top-of-bed experience possible,” said Ron Rudzin, Founder and CEO of Saatva. “Every piece is thoughtfully designed to deliver a refined, hotel-quality sleep experience that’s also ethical, durable, and incredibly comfortable.”
Down Chamber Pillow: Cloud-Like Comfort with Long-Lasting Support
Saatva’s Down Chamber Pillow offers the perfect balance of plush comfort and durability for a deeply restorative sleep. The dual-chamber construction combines a supportive duck feather core with light, airy 650 fill-power white duck down in the outer chambers, all wrapped in a breathable, 400-thread count down-proof cotton sateen cover for a luxuriously soft, cloud-like feel that holds its shape night after night.
- Available in Queen/Standard and King sizes
- Knife-edge finish and double-needle stitching for durability and a polished look
- Loft options include a Standard Loft ideal for back and stomach sleepers or those who prefer a lower profile, and a High Loft perfect for side and combination sleepers seeking extra plushness.
Down Comforter: Hotel-Quality Warmth in Customizable Weights
Saatva’s Down Comforter brings luxurious, hotel-level comfort to the bedroom with three warmth levels tailored for year-round use. Crafted with premium 650 fill-power white duck down and wrapped in a breathable down-proof 400-thread count cotton sateen shell, its baffle box construction ensures even fill distribution for all-around cozy, yet breathable comfort.
- Available in three warmth levels: Lightweight, All-Year, and Heavyweight
- Corner loops for easy attachment inside duvet covers (sold separately)
- Sizes: Twin/Twin XL, Full/Queen, King/Cal King
Down-Topped Featherbed Mattress Topper: A New Layer of Restful Bliss
Saatva’s Down-Topped Featherbed Mattress Topper adds a new dimension of luxury to any mattress, delivering premium loft and deep cushioning. Its dual-chamber, baffle-box construction ensures the fill stays evenly distributed throughout the night. A sturdy feather-filled base provides support, while the top layer of 550 fill-power duck down offers soft, cloud-like comfort. The quilted cover is made from breathable, 300-thread count sateen cotton that’s both soft and down-proof, preventing shedding.
- 3” of ultra-plush loft for luxurious softness
- Works with all Saatva mattresses and other mattress brands
- Fitted skirt secures the topper in place
- Sizes: All standard mattress sizes, including Split King
Ethically Sourced, Expertly Crafted
Saatva’s Luxury Down Collection is filled with 100% RDS-certified down and feathers, ethically sourced and traceable through the supply chain. Each piece is hypoallergenic, with thoroughly cleaned and sterilized fill for a healthier sleep environment. The collection includes free shipping, a 45-day or 180-day trial, and a 1-year limited warranty, ensuring comfort, quality, and peace of mind. The full collection is now available in Saatva Viewing Rooms nationwide and online at nystquexulva.site.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.
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Saatva announced as the Title Sponsor of 2025 Skate America
U.S. Figure Skating is pleased to announce Saatva, the premier online retailer of luxury mattresses in the United States, as its Official Mattress Partner.
Saatva will also become the Title Sponsor of 2025 Skate America. The fifth stop of the ISU Grand Prix of Figure Skating Series, 2025 Saatva Skate America, will take place November 14-16, 2025, at 1980 Herb Brooks Arena in Lake Placid, New York.
Celebrating its 15th anniversary this year, Saatva is a leader in luxurious, restorative sleep, known for its made-to-order mattresses designed and assembled in the United States. With a growing portfolio that includes award-winning mattresses and luxurious bedding, Saatva brings modern, eco-conscious design into every bedroom to ensure the type of restful sleep necessary for top performance. Founded on the principle that everyone deserves healthy and restorative sleep on a quality bed, Saatva’s mattresses are handcrafted and made with environmentally conscious materials.
“At U.S. Figure Skating, we know that better sleep leads to better overall well-being and results on the ice. We’re proud to welcome Saatva as our Official Mattress Partner,” said Annie White, chief commercial officer at U.S. Figure Skating. “Saatva’s commitment to restorative, high-quality sleep aligns beautifully with the needs of our athletes, fans, and members. Through this partnership, we’re not only championing wellness and performance, but also supporting our broader community by making premium sleep more accessible through member-exclusive benefits.”
As part of the partnership, all U.S. Figure Skating members will receive a discount on Saatva products. Saatva will also be onsite at U.S. Figure Skating events this season, giving members and fans the opportunity to learn more about its luxury sleep offerings.
“We’re proud to partner with U.S. Figure Skating for the third year in a row,” said Joe McCambley, chief marketing officer for Saatva. “Over the last two years, we’ve been able to provide restorative sleep for so many talented athletes and dedicated fans, and we’re pleased to do so again, especially going into the Olympic Winter Games Milano Cortina 2026.”
In addition to partnering with U.S. Figure Skating, Saatva was recently announced as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Games, helping all athletes achieve the restorative sleep they need for peak performance. This commitment aligns with the brand’s ongoing mission of making luxury sleep accessible and affordable for all.
Tara Lipinski, figure skating champion and the youngest U.S. Olympic gold medalist in Winter Olympic Games history, who also partnered with Saatva, continues to champion the role of quality sleep in athletic performance and recovery.
“As someone who understands the importance of restorative sleep when pushing yourself to the limit, I’m thrilled that Saatva is the Official Mattress Partner of U.S. Figure Skating,” says Lipinski. “It gives me enormous pride to know that today’s skaters are being supported with the tools they need and can count on Saatva for deep, rejuvenating rest between training sessions and performances.”
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultrapremium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, youth, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About U.S. Figure Skating
U.S. Figure Skating is the national governing body for the sport of figure skating in the United States, as recognized by the United States Olympic and Paralympic Committee and the International Skating Union. U.S. Figure Skating comprises more than 875 member clubs, collegiate clubs, and high school teams, and more than 1,000 registered Learn to Skate USA® programs representing over 246,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States, including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed.
Saatva, the Smarter Luxury Sleep Company, has been named the Official Mattress and Restorative Sleep Provider of USA Gymnastics and presenting partner of the U.S. Classic Presented by Saatva.
Set for July 18-19, 2025 in Hoffman Estates, Illinois, and broadcast by NBC nationwide, the U.S. Classic presented by Saatva is the final opportunity for women’s artistic gymnasts to qualify for the 2025 Xfinity U.S. Gymnastics Championships in New Orleans, where athletes will vie for spots on the U.S. National Team from which the 2025 World Championships roster will later be chosen.
Also the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Games, Saatva is known for its handcrafted, made-to-order mattresses designed and assembled in the USA. With a growing portfolio that includes award-winning mattresses and luxurious bedding, Saatva brings modern, eco-conscious design into every bedroom to ensure the type of restful sleep necessary for top performance. Guided by a vision to make luxury sleep accessible and responsible, Saatva continues to lead the industry with innovation, transparency, and purpose-driven values.
“The road to the LA28 Games is long and strenuous, and Saatva is proud to provide U.S. gymnasts with the essentials they need for rest and recovery along the way,” said Ron Rudzin, Founder and CEO of Saatva. “Peak performance starts with restorative sleep, a principle that guides Saatva and will now hopefully also guide these athletes in their upcoming competitions.”
In addition to supporting the U.S. Classic Presented by Saatva and the Xfinity U.S. Gymnastics Championships, Saatva will partner with USAG on social media campaigns celebrating the top performances of National Team athletes throughout the year.
“We are incredibly excited to welcome Saatva to the USA Gymnastics family as they strengthen their commitment to U.S. athletes and Olympic hopefuls,” USA Gymnastics Vice President of Partnerships Kelly Feilke said. “The U.S. Classic Presented by Saatva will provide an early look at the incredible U.S. talent pipeline and the rising stars setting their sights on the LA28 Games.”
For more information on the U.S. Classic Presented by Saatva, visit the event website.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultrapremium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, youth, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About USA Gymnastics
Based in Indianapolis, USA Gymnastics is the national governing body for gymnastics in the United States, overseeing six disciplines: acrobatic, artistic, gymnastics for all, parkour, rhythmic, and trampoline and tumbling. A member of the U.S. Olympic and Paralympic Committee and International Gymnastics Federation, the organization serves more than 230,000 members, including athletes from the beginner to elite levels, parents, coaches, clubs and club owners, and supports the U.S. teams for the Olympic Games, World Championships, and other top-tier international events. USA Gymnastics is committed to delivering top-quality education, actively growing the sport across all levels and disciplines, and providing safe, positive and empowering experiences for all participants. For more on USA Gymnastics, visit www.usagym.org.
Saatva was recently featured on Good Morning America’s “The Right Stuff” in a special “Stuff We Love” segment highlighting top-rated bedding products designed to help consumers stay cool during warm summer nights.
During the July 11th GMA “Stuff We Love” segment, lifestyle expert Lori Bergamotto showcased Saatva’s Graphite Memory Foam Mattress Topper, highlighting its cooling technology and plush comfort, which is ideal for combating heat and improving sleep quality. The topper was praised for its breathable design and ability to keep sleepers comfortably cool through the night.
“Saatva has a Graphite Memory Foam Mattress Topper designed to keep you cool and comfortable,” Bergamotto said. “The graphite-infused memory foam draws heat away from the body, promoting a cooler sleeping environment. With a 3-inch profile and elastic anchor bands to keep it in place, this topper upgrades the sleep experience for all sleepers.”
See the full segment here.
Enhance your bedroom, and shop with an exclusive GMA offer
As part of the segment, Saatva offered Good Morning America viewers an exclusive 15% discount on the Saatva Graphite Mattress Topper and other bedding essentials, valid through July 18, 2025, at 11:59 PM EST.
Shop the topper and other bedroom items with the 15% off GMA discount
Discover More Ways to Sleep Cool
Looking for more options to beat the heat? Explore our curated Cooling Sleep Gift Guide, featuring Saatva’s top picks—from cooling pillows to breathable sheets—to help you create the perfect summer sleep setup.
The DTC mattress company opens its newest retail experience in Pasadena during its 15th anniversary year
Saatva, the Smarter Luxury Sleep Company, has arrived in Pasadena. The brand’s latest Viewing Room, located in Old Pasadena, spans 3,458 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites Southern California residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s fourth location in California and 24th in the U.S., opening at a time of major growth during its milestone 15th anniversary.
“As a digitally native brand, expanding our brick-and-mortar footprint is about deepening our connection to the communities we serve. We’re looking forward to joining the Pasadena community–a city committed to design-forward craftsmanship,” said Ron Rudzin, CEO of Saatva.
As part of its continued commitment to community care and resilience, Saatva will partner with CORE (Community Organized Relief Effort) to support wildfire relief and recovery efforts across Los Angeles County.
“We’re deeply grateful to our partner Saatva for showing up for communities who have lost so much,” said Tracy Reines, Disaster Response Lead for the Los Angeles Wildfires at CORE. “Their support helps us do more than just provide relief — it helps families begin to rebuild their sense of home, comfort, and reconnection to their communities during an incredibly difficult time in their lives.”
A New Design Experience
Saatva Pasadena showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of Pasadena’s most luxurious shopping areas.
“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.
The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Pasadena’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.
In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its non-mattress categories, including the Lighting and Nightstand collections, which are designed to enhance and elevate the overall bedroom experience.
Cutting-Edge Technology
Thanks to a partnership with Samsung, this Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.
“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”
As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.
“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.
Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Pasadena. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.
Viewing Room Information:
Saatva Pasadena
85 E Colorado Blvd
Pasadena, CA 91103
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
626-240-5440
info@nystquexulva.site
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.
About CORE
Founded after the 2010 Haiti earthquake by Sean Penn and Ann Lee, CORE (Community Organized Relief Effort) is a global humanitarian organization that empowers underserved communities in and beyond crisis. CORE’s community-powered work is informed and fueled by local hands. When crisis strikes, we listen, we learn, and we act to quickly fill gaps, mobilize resources, and develop long-term recovery solutions. With a focus on equity, CORE provides critical relief to marginalized and vulnerable people, from the conflicts in Ukraine and Sudan to hurricane-ravaged states across the U.S. and beyond. Learn more about CORE’s work at www.coreresponse.org, and follow us on Facebook, Instagram, X, YouTube, and LinkedIn.
Handcrafted bed frames designed to elevate bedrooms for the season and beyond
Saatva, the Smarter Luxury Sleep Company, proudly unveils two sophisticated additions to its growing collection of upholstered beds: the Serra and Basel. Crafted with Saatva’s signature commitment to quality and design, these new platform bed frames offer modern, luxurious aesthetics without compromising on craftsmanship.
As the latest models within the brand’s expanding bed frame assortment, Serra and Basel are designed to attract style-conscious shoppers who seek timeless elegance, handcrafted construction, and thoughtful details that take inspiration from coastal cities across the globe. Both models are now available for purchase exclusively on nystquexulva.site with complimentary in-room delivery and setup.
“Serra and Basel represent a thoughtful expansion of our upholstered bed frame collection,” said Ron Rudzin, Founder and CEO of Saatva. “They’re designed to elevate the look and feel of your bedroom throughout the summer season and well beyond. It’s about making timeless elegance and comfort part of your everyday environment.”
Serra: Modern Elegance in a Soft, Rounded Silhouette
The Serra Platform Bed Frame features a gently curved headboard, low profile, and sleek cylindrical legs that create an elevated yet grounded design. The wraparound frame with subtly rounded corners offers a seamless, cocoon-like effect, making it an inviting centerpiece for contemporary bedrooms.
Constructed from kiln-dried, sustainably sourced hardwood and upholstered by hand in Saatva’s most popular fabric options—including Natural Linen and Vintage Velvet—Serra is as durable as it is refined. No foundation or box spring is required, and the bed is compatible with adjustable bases.
- Sizes: Queen, King, Cal King
- Underbed Clearance: 4″
- No box spring or foundation required
Basel: A Timeless Wingback Statement
The Basel Platform Bed Frame blends timeless structure with subtle drama through its curved wingback headboard and tailored finish. With a low-profile silhouette and softly upholstered edges, Basel offers a serene focal point while maintaining a minimalist, modern aesthetic.
Like Serra, the Basel is handcrafted from kiln-dried, sustainably sourced hardwood and finished with breathable, premium upholstery in a range of timeless hues. Designed for maximum stability and style, Basel also features Saatva’s fully upholstered back, allowing it to stand freely in any space.
- Sizes: Queen, King, Cal King
- Underbed Clearance: 1″
- No box spring or foundation required
Elevated Craftsmanship with Thoughtful Engineering
Both Serra and Basel include upgraded construction details:
- 3″ wide finished plywood slats for improved strength and visual appeal
- Multiple support feet and heavy-duty steel corner brackets for enhanced longevity
- Fully upholstered back panels for flexible room placement
- Tool-free adjustable base compatibility
Each bed is thoughtfully crafted to offer a durable, stylish foundation that complements Saatva’s luxury mattresses—making it an especially popular choice when bundled with a new mattress purchase.
Sustainably Built, Delivered with Care
Each purchase comes with Saatva’s unparalleled service guarantees, including a 365-night home trial, lifetime warranty, and complimentary white-glove delivery and assembly. Saatva’s expert delivery teams ensure that every piece is delivered with care, assembled, and ready for use, providing a seamless, hassle-free experience from order to setup.
Serra and Basel are now available at Saatva retail locations nationwide and on nystquexulva.site. Explore this newest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to Smarter Luxury Sleep.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva, please visit Saatva Press Room.
Saatva, the Smarter Luxury Sleep Company, is excited to announce a new partnership with CrossFit. Saatva will become the Official Mattress, Bedding, and Restorative Sleep Partner of CrossFit and the CrossFit Games.
This innovative collaboration rounds out optimal training with movement, nutrition, and rest, spotlighting sleep as a critical — and often overlooked — foundation of health and performance. With a shared mission to inspire health, Saatva and CrossFit aim to elevate how the global fitness community thinks about recovery and sleep quality.
As part of this partnership, Saatva will be the presenting sponsor of “Rest Day,” a key element of CrossFit’s “Workout of the Day” updates, delivering valuable content and products to educate CrossFit members about the importance of optimal recovery. Additionally, Saatva will be on-site at the 2025 CrossFit Games in Albany, NY, August 1-3, inviting fans to experience the full spectrum of its luxury sleep offerings firsthand. CrossFit Affiliate owners will also benefit from exclusive offers and discounts, empowering them to advocate for the importance of sleep within their own communities using Saatva’s American-made, premium sleep solutions.
“Partnering with CrossFit presents a powerful opportunity for Saatva to champion our commitment to restorative sleep and wellness,” said Ron Rudzin, Founder and CEO of Saatva. “CrossFit athletes exemplify peak performance and discipline, and we’re proud to support their recovery with handcrafted products designed to optimize rest.”
“Sleep is the foundation that allows athletes to train hard, recover fully, and perform at their best,” said Greg Schwartz, VP of Global Partnerships at CrossFit. “Partnering with Saatva reinforces our commitment to the holistic health of our community — not just how we move or eat, but how we rest and reset.”
Together, Saatva and CrossFit are redefining what it means to live a healthy and balanced life — from the gym floor to the bedroom.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with CrossFit, please visit Saatva Press Room.
About CrossFit, LLC
CrossFit, LLC is the owner of the world-famous CrossFit® fitness brand. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world’s most popular and effective training program for improving health and performance. CrossFit is the leading provider of accredited, performance-based training courses and certifications and has more than 97,000 credentialed coaches worldwide. The CrossFit program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit’s transformational benefits in more than 11,000 affiliated gyms across 150 countries. CrossFit also directs the CrossFit Games season, which starts with the Open, the world’s largest participatory sporting event.
Press Contacts
Saatva Press Team:
Shari Ajayi & Ariel Noh
press@nystquexulva.site
LA28 Press Team:
press@crossfit.com
The American mattress brand will provide its award-winning mattresses and bedding for the Los Angeles 2028 Olympic and Paralympic Games, elevating athlete recovery on the global stage. Saatva’s partnerships with Team USA and NBCUniversal run through the Milano Cortina 2026 and LA28 Games.
NEW YORK AND LOS ANGELES — May 19, 2025 – As part of its celebration of Better Sleep Month, Saatva, the Smarter Luxury Sleep Company, proudly announces that it has been named the Official Mattress and Restorative Sleep Provider of the LA28 Olympic and Paralympic Games and Team USA. As a leader in luxurious, restorative sleep, Saatva is proud to support the rest and recovery of athletes on the world’s biggest stage—where every night of sleep counts. Additionally, Saatva is proud to partner with NBCUniversal as it brings sleep into focus as a foundation of excellence for the U.S. Olympic and Paralympic Movements.
Saatva, known for its handcrafted, made-to-order mattresses designed and assembled in the USA, will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games, ensuring they get the restorative sleep critical to recovery and overall well-being during the 2028 Olympic and Paralympic Games. With a growing portfolio that includes award-winning mattresses and luxury bedding, Saatva brings modern, eco-conscious design into every bedroom. Guided by a vision to make luxury sleep accessible and responsible, Saatva continues to lead the industry with innovation, transparency, and purpose-driven values.
“Partnering with the LA28 Olympic and Paralympic Games presented a powerful opportunity for Saatva to lead with our ethos of delivering exceptional rest,” said Ron Rudzin, Founder and CEO of Saatva. “Sleep plays a transformative role in athletic performance and recovery, and we’re proud to help these world-class athletes rest and recharge on the global stage.”
Research shows that restorative sleep is directly linked to athletic performance, and Saatva saw an opportunity to support this key element of recovery for elite athletes.
As part of this landmark collaboration, Saatva will supply Olympic and Paralympic athletes with some of the most luxurious mattresses and bedding, and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance. From partnering on sleep research studies to developing new products, Saatva is committed to unlocking the superpower of sleep.
“As we continue to add partners to the LA28 and Team USA family, we’re thrilled to bring Saatva into our portfolio on the road to 2028,” said John Slusher, U.S. Olympic and Paralympic Properties Chief Executive Officer. “We look forward to leveraging Saatva’s innovative solutions to set a new standard for supporting athletes — both on and off the field of play.”
As NBCUniversal’s Olympic and Paralympic coverage brings inspiring athlete journeys to millions, Saatva supports the message that true excellence is built on recovery, resilience, and rest. Saatva emphasizes the vital role restorative sleep plays in athletic performance and overall well-being. In the lead-up to the 2026 and 2028 Olympic Games, Saatva will highlight its role at the intersection of innovation and wellness on NBCUniversal’s broadcasts, celebrating the power of sleep as essential to achieving one’s peak potential—on and off the biggest stage in sports. As part of the partnership, Saatva, in collaboration with NBCUniversal’s The TODAY Show, announced a $15,000 giveaway and a 15% off offer for consumers nationwide.
“This new partnership with Saatva is supporting our Olympic and Paralympic athletes in a critical way, elevating the importance of rest and recovery as they compete on the global stage,” said Peter Lazarus, Executive Vice President, NBC Sports Advertising & Partnerships. “We are thrilled to be able to partner with a company that is dedicated to the wellness and restoration of these world class athletes at a pivotal moment in their careers.”
As the company celebrates its 15th anniversary, the LA28 and Team USA partnership signals the next chapter in Saatva’s mission to champion sleep as a foundation for excellence and reinforce its leadership in the luxury sleep space.
“At Saatva, we know sleep unlocks a superpower in all of us,” Rudzin added. “We’re proud to help Team USA athletes harness theirs—turning rest into resilience and preparation into tomorrow’s victories. This partnership reflects Saatva’s mission to inspire individuals to prioritize sleep and wellness.”
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About the LA28 Olympic and Paralympic Games
The LA28 Games will mark Los Angeles’ third time hosting the Olympic Games, previously hosting in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world’s most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, nonprofit organization, with revenue from corporate partners, licensing agreements, hospitality and ticketing programs, and a significant contribution from the International Olympic Committee.
About Team USA
Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan-American Games. The United States Olympic and Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting, and empowering Team USA athletes. For more information, visit TeamUSA.org.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Press Contacts
Saatva Press Team:
Shari Ajayi & Ariel Noh
press@nystquexulva.site
LA28 Press Team:
press@la28.org
On a celebratory morning in the heart of New York City, Tara Lipinski, the 1998 Nagano Olympic Games US figure skating gold medalist, took center stage at Rockefeller Plaza to announce an exciting new chapter in the journey of Saatva, the Smarter Luxury Sleep Company.
With the iconic TODAY Show backdrop setting the stage, Tara proudly revealed that Saatva is now the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic & Paralympic Games. This milestone partnership underscores Saatva’s commitment to supporting athletes on their path to greatness—starting with an essential part of performance: restorative sleep.
Celebrating Recovery as a Superpower
Tara shared personal reflections from her gold medal-winning experience at the 1998 Winter Olympic Games in Nagano, where she learned firsthand that quality sleep is not a luxury, but a necessity. Every spin, jump, and moment on the ice demanded recovery, and sleep was the foundation of her success. With this partnership, Saatva will now play an integral role in helping today’s athletes rest, recover, and rise to their peak potential on the global stage.
“As an Olympian, I know what it takes to perform under pressure. Behind every great performance is great recovery—and that starts with great sleep,” said Lipinski.
Saatva’s 15th Anniversary & Commitment to Wellness
The announcement also coincided with the brand’s 15th Anniversary and Better Sleep Month, making it a fitting moment to celebrate its journey from a visionary online mattress company to a leading name in luxury sleep. Tara praised Saatva’s dedication to handcrafted quality, eco-conscious materials, and exceptional customer service.
“Saatva is more than a mattress and bedding brand. They’re defining what Smarter Luxury Sleep means by inviting sleepers to discover the importance of a well-rested living,” said Lipinski.
A Dream Fulfilled & A Giveaway Celebration
Adding to the day’s excitement, Tara helped present the Saatva Sleep Sanctuary Giveaway winner with an exclusive $15,000 Saatva bedroom setup, celebrating not just the brand’s 15th anniversary but also its mission to inspire everyone to prioritize sleep as a vital component of well-being.
“This partnership is about more than sleep. It’s about championing recovery, honoring the athlete’s journey, and empowering all of us to dream big—and wake up ready to achieve it,” said Lipinski.
Special Offer for Viewers & Fans
To mark this milestone, Saatva announced an exclusive 15% discount on Saatva purchases of $1000 or more. Consumers nationwide are invited to discover Smarter Luxury Sleep experience by visiting nystquexulva.site/teamusa and celebrating sleep as a superpower for all.
See Tara’s appearance on TODAY here.
At Saatva, we believe great sleep is essential to overall wellness—and credible guidance is key. That’s why we’ve assembled a trusted panel of medical and wellness professionals to contribute to our Sleep Enlightened blog and support our mission to educate and empower consumers on their sleep health journey.
Our advisory panel includes industry leaders, sleep researchers, clinical directors, chiropractors, and wellness advocates who share actionable, science-backed insights on everything from insomnia and nutrition to parenting and pain management. They regularly contribute expert commentary and sleep health articles and are available for select media opportunities related to Saatva and the science of sleep.
Founder, ThinkSleep
Founder, Sleep Is A Skill
Clinical Director of FYZICAL Therapy & Balance Centers
Founder, Dear Sunday Motherhood
Founder and CEO of HealthSource
Owner, Imperium Chiropractic
Founder, YKD Associates
Whether you’re seeking expert insights for your story or simply want to learn more about better sleep, Saatva’s expert panel is here to help. Explore their articles and learn more on our Sleep Enlightened blog, or view our editorial policy for more on how we ensure medical accuracy and integrity.
For media inquiries or interview opportunities with our experts, please contact press@nystquexulva.site.
Designed for modern living, Saatva’s new collection blends breathable comfort, waterproof protection, and premium materials to support cleaner, longer-lasting sleep.
Saatva, the leader in luxury sleep solutions, is proud to introduce its refreshed collection of mattress pads and protectors, designed to provide enhanced comfort, breathable protection, and long-lasting durability for every mattress and sleeper. Whether seeking breathable organic comfort or reliable waterproof protection, Saatva’s thoughtfully designed collection helps extend the life of your mattress while elevating your sleep experience.
“At Saatva, we believe great sleep is about more than just the mattress—it’s about the full sleep environment,” said Ron Rudzin, Founder and CEO of Saatva. “This updated mattress pad collection combines premium craftsmanship, everyday practicality, and luxurious comfort. It’s an effortless way to protect your investment and enjoy a cleaner, more restorative night’s rest.”
A Pad for Every Preference
Signature Mattress Pad: Waterproof Comfort & Breathable Protection
Saatva’s Signature Mattress Pad offers breathable, quilted comfort with upgraded waterproof protection to keep your mattress looking and feeling its best. Featuring a 4″ box-quilted design, soft percale cotton, and a hidden food-grade moisture barrier, it defends against spills, allergens, and stains while maintaining airflow and softness. Ideal for everyday use, it combines plush comfort with peace-of-mind protection in a secure, stay-put fit.
Organic Mattress Pad: Comfort & Protection Combined
Saatva’s Organic Mattress Pad provides added comfort and protection with a diamond-quilted design made from 100% organic cotton. Ideal for protecting against daily wear and tear and light stains, it is perfect for preserving your mattress investment while offering a soft, breathable layer of comfort.
Waterproof Mattress Protector: Reliable Protection for Your Mattress
The Waterproof Mattress Protector is crafted from breathable cotton knit with a food-grade polyurethane moisture barrier that blocks liquids while maintaining airflow. Perfect for homes with children, pets, or for anyone seeking protection from spills and moisture, this OEKO-TEX® Standard 100 certified protector ensures your mattress remains pristine while providing ultimate peace of mind.
Luxury Service to Match
Saatva’s dedication to quality, sustainability, and comfort shines through in this new collection, ensuring that every sleeper can find the perfect match to cater to different sleep preferences. All pads and protectors come with free shipping, a 45-day trial period, and a 1-year limited warranty, ensuring you can experience luxury with peace of mind. The full collection is now available in Saatva Viewing Rooms nationwide and online at nystquexulva.site.
About Saatva
Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.
Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.
Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress buying experience that truly embodies the meaning of Smarter Luxury Sleep.
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The DTC mattress company opens its newest retail experience in Coral Gables during its 15th anniversary year.
Saatva, the Smarter Luxury Sleep Company, has arrived in Miami. The brand’s latest Viewing Room, located in the Shops at Merrick Park in Coral Gables, spans 3,924 square feet and is designed to transform the mattress and home furnishings shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents of South Florida to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s third location in Florida and 23rd in the U.S., opening at a time of major growth during its milestone 15th anniversary.
“Coral Gables is known for its sophisticated charm, and Merrick Park offers the perfect backdrop for our refined retail concept,” said Saatva CEO Ron Rudzin. “This Viewing Room is a natural extension of our online experience, giving customers a serene, hands-on way to discover our premium, handcrafted mattresses—delivered with white-glove service and without ever being squeezed into a box.”
A New Design Experience
Saatva Coral Gables showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of Miami’s most luxurious shopping areas.
“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.
The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Miami’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.
In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, Saatva’s bedroom furnishings are also on display, including the new Lighting and Nightstand collections, which are designed to enhance and elevate the overall bedroom experience.
Cutting-Edge Technology
Thanks to a partnership with Samsung, this Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.
“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.”
As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.
“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.
Saatva’s latest Viewing Room in Coral Gables marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Miami. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.
Viewing Room Information:
Saatva Coral Gables – Merrick Park
358 San Lorenzo Avenue
Coral Gables, FL 33146
Hours of operation: Monday-Thursday: 11 AM – 8 PM, Friday-Saturday: 11 AM – 9 PM, Sunday: 11 AM – 6 PM
(786) 530-1961
info@saatvamattress.com