We’re excited to share that the Saatva Classic Mattress was spotlighted this morning on Good Morning America as part of The Right Stuff’s Sleep Week kick-off segment.

Lori Bergamotto crowned the Saatva Classic a “Right Stuff Hall of Fame item,” calling out its luxury hybrid construction — combining a recycled steel innerspring with memory foam and plush pillow top for a feel that’s not too soft, not too hard. Lori also highlighted Saatva’s best-in-class customer service, including old mattress removal, free in-home white-glove delivery, and a lifetime warranty.

📺 Watch the full segment here

🛍️ Exclusive Sleep Week Offer for GMA Viewers: Save $550 on mattress purchases of $1,000 or more. Valid through 11:59 p.m. ET on March 13, 2026.

• 👉 Shop the Saatva Classic
• 👉 Shop nystquexulva.site

Discover Saatva’s best-selling luxury hybrid innerspring, the Saatva Classic, and give your sleep sanctuary a seasonal upgrade this spring!

Smarter Luxury Sleep essentials help American athletes rest and recover ahead of their performances on the world’s biggest stage.

As the Olympic and Paralympic Winter Games Milano Cortina 2026 officially begin, Saatva, the Smarter Luxury Sleep Company, is proud to support U.S. Figure Skating and its athletes by providing the Saatva Winter Bundle—a curated collection of premium sleep products designed to enhance comfort and recovery.

Saatva has provided custom, European-sized Saatva Winter Bundles to all U.S. Figure Skating athletes competing at Milano Cortina 2026, delivering an elevated and tailored sleep experience that reinforces the brand’s belief in restorative sleep as a cornerstone of elite athleticism. The initiative follows Saatva’s designation as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games.

Among the athletes supported through the initiative is U.S. Olympic gold medalist and two-time World champion Ilia Malinin, who won his first gold medal in Milano Cortina 2026. Malinin joins a growing group of Saatva athlete ambassadors who partner with the brand around sleep, recovery, and performance education. As part of Team Saatva, Malinin received the Winter Bundle as part of his recovery and rest setup during the Olympic Winter Games, reinforcing the role of consistent, high-quality sleep in elite training and competition environments.

“Training and competing at this level takes a lot out of you physically,” said Ilia Malinin. “Having a consistent Saatva sleep setup that supports recovery and helps me reset between skates was an important part of my routine during the Olympic Winter Games.”

The Winter Bundle was also provided to other U.S. Figure Skating competitors, including the latest U.S. Olympic gold medalist pair skaters Ellie Kam and Danny O’Shea, who incorporated the sleep setup into their recovery routines during preparation and competition at Milano Cortina 2026.

“Between training and competition in Milan, having a quality sleep experience has been a helpful part of my recovery environment, especially after overcoming countless injuries,” said Danny O’Shea. “Pair skating is both physically and mentally demanding, so quality rest really matters day to day.”

“During the Olympic Winter Games, the Saatva bed setup has helped create a more supportive and consistent sleep space away from home,” said Ellie Kam. “Being away so often, having that familiar comfort helps me feel more at home.”

The Saatva Winter Bundle builds upon the brand’s Bestsellers Bedding Bundle, combining luxury materials with innovative design to meet the unique needs of athletes training and competing at the highest level. Each bundle includes Saatva Organic Sateen Sheet Set, Saatva Latex Pillow, Saatva Signature Mattress Pad, and Saatva Graphite Memory Foam Mattress Topper, delivering pressure relief, cooling comfort, and breathable support.

“Sleep isn’t just recovery — it’s preparation,” said Ron Rudzin, Founder and CEO of Saatva. “As athletes step onto the ice in Milan, we’re honored to support U.S. Figure Skating by providing bespoke, thoughtfully designed sleep essentials that help them rest and recharge as they get ready to perform at their best.”

“The Olympic Winter Games are an intense and emotional experience, and athletes need every possible advantage to recover and recharge,” said Annie White, Chief Commercial Officer of U.S. Figure Skating. “Saatva’s Winter Bundle is an incredibly meaningful way to support our team with comfort, care, and consistency away from home.”

The same products trusted by U.S. Figure Skating and its athletes are now available to consumers seeking their own restorative sleep experience. The Saatva Winter Bundle Gift Guide showcases these essential products, blending performance, wellness, and luxury to deliver better rest at home.

Looking ahead, Saatva will supply Olympic and Paralympic athletes with some of the most luxurious mattresses and bedding, and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

About U.S. Figure Skating

U.S. Figure Skating is the national governing body for the sport of figure skating in the United States, as recognized by the United States Olympic and Paralympic Committee and the International Skating Union. U.S. Figure Skating comprises more than 875 member clubs, collegiate clubs, and high school teams, and more than 1,000 registered Learn to Skate USA® programs representing over 246,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States, including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed. For more information, please visit usfigureskating.org.

Photo Credit: Melanie Heaney / U.S Figure Skating

The six new Nightstands offer broader appeal and greater versatility while maintaining Saatva’s beloved high-end aesthetic and quality.

Saatva, the Smarter Luxury Sleep Company, proudly announces the expansion of its original nightstand collection with the addition of six new silhouettes. Handmade and hand-finished using superior materials, these new nightstands offer a wider range of sizes without straying from Saatva’s promise of premium craftsmanship, exceptional service, and compelling value.

“We’re proud to expand our nightstand collection alongside our growing upholstered bed and furniture offerings,” said Ron Rudzin, Founder and CEO of Saatva. “Like our first collection of nightstands, each new addition is beautifully designed with its own distinct character and form. Meticulously crafted with care, we believe these Saatva nightstands will be cared for and enjoyed for years to come.”

Exceptional Craftsmanship Meets Modern Elegance

Each nightstand in the collection features hallmarks of Saatva’s construction standards, including quality drawer glides, refined proportions, and elevated detailing. Additional highlights include:

• Premium Veneers: Hand-selected oak and ash veneers undergo an intensive, multi-step finishing process, resulting in rich textures, flawless surfaces, consistent color tones, and vibrant grain patterns that are resistant to warping and cracking.
• Durable Construction: Engineered woods and kiln-dried hardwoods (acacia, poplar, and rubberwood) ensure longevity and superior strength.
• Refined Mechanisms: Features like English dovetail joinery and soft-close drawer provide enhanced durability and smoother operation.
• Exclusive Finishes: Signature wood finishes in Brown Oak, Black Oak, Grey Oak, and Natural Oak allow for effortless coordination with Saatva’s existing furniture line.

Six Unique Designs to Suit Every Style

This next-generation assortment showcases distinctive designs and a wider range of sizes – from compact 16.5” widths ideal for tight spaces to generous 28” profiles – to enhance and elevate the bedroom experience.

1. Lyse Nightstand: Designed for smaller spaces, the sleek 16.5” 1-drawer Lyse Nightstand features a minimalist silhouette elevated by elegant proportions, understated grace, and thoughtful detailing. With a single drawer floating above an open shelf and rounded ball feet, the Lyse nightstand balances function and form with nods to vintage European cabinetry and craftsmanship.
2. Iris Nightstand: The 22” 1-drawer Iris Nightstand features a refined, softly rounded profile drawing inspiration from Art Deco design and thoughtfully updated for the modern bedroom. Its tapered silhouette adds sculptural drama, while a hidden drawer preserves clean lines for a striking architectural presence.
3. Calan Nightstand: The 28” 1-drawer Calan Nightstand pairs minimalist design with subtly rounded, sculptural edges, evoking architectural interest while balancing form and function. Open shelving and a concealed drawer offer clean lines while delivering practical storage without sacrificing symmetry.
4. Madeleine Nightstand: The 26” 3-drawer Madeleine Nightstand merges form and function, reimagining classic European proportions with tailored restraint, softened angles, and ample storage. Three smooth-gliding drawers offer a stylish storage solution, while elongated metal pulls in a brushed warm gold finish and raised edge trim along the top surface provide timeless character and highlight subtle texture.
5. Skye Nightstand: The 22” 2-drawer Skye Nightstand is a clean, modern piece that balances midcentury and current styles with sleek geometric design, softened corners, and clean lines. Two stacked drawers with integrated pulls and elevated legs preserve the purity of its shape while lending airiness to its grounded form.
6. Acadia Nightstand: The 22.5” Acadia Nightstand is a simple yet graceful shape that evokes organic elegance and durability: a circular tabletop floats above intersecting base supports in a sculptural crisscross form. A minimalist silhouette that maximizes versatility, the Acadia nightstand features a two-tiered design that offers both display and storage space, merging artistry and utility.

Built & Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 45-day trial, 1-year warranty against workmanship defects, and complimentary white-glove, in-room delivery and assembly service. The brand’s expert delivery teams ensure that every piece is delivered with care, assembled, and ready for use, providing a seamless experience from order to setup.
Saatva’s new Nightstand Collection is now available at Saatva retail locations nationwide and on nystquexulva.site. Explore this latest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to Smarter Luxury Sleep.

Saatva announced its partnership with Vermont Adaptive Ski & Sports as the organization’s Official Mattress and Restorative Sleep Provider ahead of the Milano Cortina 2026 Paralympic Winter Games.

As the largest adaptive sports organization in the Northeast, Vermont Adaptive provides year-round access to sports and outdoor recreation opportunities for athletes of all abilities. The partnership reflects a shared commitment to wellness, accessibility, recovery, and performance.

Saatva recently supported Vermont Adaptive’s VI/Blind Athletes Winter Festival, helping provide restorative accommodations for athletes, volunteers, and even participating service dogs throughout the program.

“At Saatva, we believe restorative sleep should be accessible to everyone,” said Ron Rudzin, Founder and CEO of Saatva. “Vermont Adaptive’s mission to create inclusive outdoor experiences for athletes of all abilities deeply aligns with our values, and we are proud to support their community as they prepare for an exciting year ahead.”

The partnership underscores Saatva’s continued focus on Professional Dreamer™ Initiative, which supports organizations focused on community wellness, opportunity, and long-term empowerment.

For the third consecutive year, Saatva team members volunteered alongside staff and students at P721K Roy Campanella School in honor of Martin Luther King Jr. Day.

The volunteer initiative focused on cleaning, organizing, and preparing school spaces to better support students with special needs while honoring Dr. King’s legacy of service, compassion, and community impact.

Employees and family members worked together throughout the day to support the school environment and contribute meaningful time and care to the local community.

“Each year, this day reminds us how powerful service can be when people come together with a shared purpose,” said Carl Riano, Vice President of Operations at Saatva. “It’s incredibly meaningful to support a school that provides such important resources and care for its students and families.”

“We’re proud to continue showing up for the students, staff, and families at P721K Roy Campanella School,” said Annette Honeywell, Corporate Social Responsibility Program Manager at Saatva. “Opportunities like this remind us how meaningful community service can be, especially when our team comes together to support organizations making such an important impact every day.”

The volunteer effort reflects Saatva’s ongoing commitment to community engagement and service through the Professional Dreamer™ Initiative, which supports education, accessibility, and local impact.

Saatva’s new podcast features U.S. Olympic and Paralympic athletes in candid conversations about sleep, recovery, and performance, hosted by renowned journalist Dave Briggs.

Saatva, the Smarter Luxury Sleep Company, proudly announces its new podcast, Superpower, about how sleep, recovery, and mental resilience drive peak performance. Hosted by national news and sports anchor Dave Briggs, each episode will feature an in-depth conversation with a U.S. Olympic or Paralympic athlete, diving into their career, struggles, triumphs, and sleep habits.

“We’re extremely proud to be amplifying these incredible athletes’ stories through the Superpower podcast,” said Joe McCambley, Chief Marketing Officer of Saatva. “We know that sleep is critical for peak performance. Through these conversations with world-class athletes, we hope to open up the conversation around the importance of sleep so everyone can rest and recover better.”

The first four episodes of Saatva’s podcast will feature Dave Briggs in conversation with U.S. Olympic and Paralympic legends and athletes:

• Tara Lipinski – U.S. Olympic gold medalist figure skater Tara Lipinski shares how prioritizing sleep and routine shaped her performance as an elite athlete in her teens, as well as how it continues to ground her as a mother and broadcaster. She opens up about her biggest sleep struggle, fertility journey, and navigating life’s toughest challenges through the lens of recovery and self-awareness.

• Jessie Diggins – U.S. Olympic gold medalist cross-country skier Jessie Diggins shares why recovery, sleep, and mental health are just as critical as physical grit in elite performance. From building a “bat cave” sleep routine to reframing the “pain cave” as a pathway to joy, Diggins shares her thoughts on resilience, balance, and success.

• Brenna Huckaby – Three-time U.S. Paralympic gold medalist Para snowboarder Brenna Huckaby shares her inspiration and how challenges ultimately became a springboard for her career. With honesty, humor, and levity, Huckaby shares how motherhood, mental health, and disciplined recovery help her show up fully—on the mountain and in life.

• Jessica Long – Eighteen-time U.S. Paralympic gold medalist Para swimmer Jessica Long shares how sleep, resilience, and sometimes anger have fueled her record-breaking career and personal growth. From deep recovery naps and mental health advocacy to embracing difference as strength, Long offers a powerful look at what it takes to keep showing up—inside and outside the pool.

“I loved speaking with these incredible athletes through the Superpower podcast,” said Dave Briggs. “I learned so much from each of them—about resilience, performance, and of course, sleep. With Team USA preparing for the Olympic and Paralympic Winter Games Milano Cortina 2026, we’re proud to kick off this new series, giving stellar athletes a platform to share what they’ve learned about sleep and their storied careers. What truly stood out was the common thread of grit and determination—and the fact that these incredible athletes are, without question, even better people.”

New episodes of the Superpower podcast will be released monthly and will be available on Spotify and Apple Podcasts, with full video episodes streaming on YouTube.

Editor’s Note: Jessie Diggins and Brenna Huckaby are no longer affiliated with Saatva. This press release was issued on January 29, 2026, and is archived for historical purposes.

Saatva, the Smarter Luxury Sleep Company, announced a series of leadership promotions across strategy, customer experience, business development, and creative, reinforcing the company’s commitment to building a leadership structure designed to support continued scale and long-term growth.

“As Saatva continues to grow, we are being very intentional about how we position leadership to operate at the next level,” said Ron Rudzin, Founder and CEO of Saatva. “Growth at this stage isn’t just about momentum, it’s about readiness. These promotions reflect the areas that are most critical to our future and the leaders we trust to guide them.”

Ryan Hutchinson has been promoted to Chief Strategy Officer. Since joining Saatva in 2024, Hutchinson has strengthened the company’s competitive positioning by translating complex data into a focused, actionable strategy. In his expanded role, he will continue to drive disciplined decision-making, long-term planning, and strategic alignment as Saatva scales.

Saatva also announced the promotion of three senior leaders into expanded chief roles:

• Rocco Dimilta has been promoted to Senior Vice President, Chief Business Development Officer. A longtime leader at Saatva, Dimilta has been instrumental in building the company’s logistics infrastructure and expanding new growth channels, helping define how Saatva scales efficiently and sustainably.
• Marty Ehrlich has been promoted to Senior Vice President, Chief Customer Experience Officer. Ehrlich has played a central role in building Saatva’s customer-first approach, overseeing an increasingly complex and high-touch experience as the company’s retail footprint and customer base continue to grow.
• David Link has been promoted to Senior Vice President, Chief Creative Officer. Since joining Saatva in 2019, Link has played a central role in shaping and articulating the company’s brand vision, building a creative foundation that has elevated Saatva into a distinctive, increasingly iconic brand.

“These leaders have helped build the Saatva we are today,” Rudzin added. “Their expanded roles ensure we are positioned to grow with clarity, discipline, and intention.”

The DTC mattress company marks its 15th anniversary with the opening of its fourth Florida retail space

Saatva, the Smarter Luxury Sleep Company, has arrived in Boca Raton. The brand’s latest Viewing Room spans 4,411 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s fourth location in Florida and 29th in the U.S., opening at a time of major growth during its milestone 15th anniversary.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our fourth Florida Viewing Room in Boca Raton —a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva. 

A New Design Experience

Saatva Boca Raton showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most luxurious shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Boca Raton’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there is a new addition to its non-mattress categories, the Down Bedding Collection, which is designed to enhance and elevate the top-of-bed experience.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Boca Raton. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information

Saatva Boca Raton – Mizner Park
332 Plaza Real
Boca Raton, FL 33432
Hours of operation: Monday-Saturday: 11 AM – 9 PM, Sunday: 12 PM – 6 PM
(561) 372-1165
info@nystquexulva.site

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Saatva, America’s premier luxury mattress brand, has outfitted 110 bedrooms on the campus with made-to-order Full XL mattresses and supporting bedding products at the U.S. Olympic & Paralympic Training Center in Colorado Springs, Colorado. This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. Saatva is proud to provide elite athletes with the same restorative sleep experience available to consumers nationwide.

Each product was tailored to the unique sizing needs of the U.S. Olympic & Paralympic Training Center, with a focus on maximizing rest and recovery for athletes preparing to compete on the world stage. The installation features the following Saatva products: 

Saatva Memory Foam Hybrid Mattress

• This mattress features AirCradle™ memory foam for body-contouring comfort, durable individually wrapped coils for responsive support, and a LuxeCool™ system that actively draws away body heat. Patented Lumbar Zone® Quilting and gel-infused memory foam maintain healthy spinal alignment and relieve pressure, while Guardin™ botanical antimicrobial treatment inhibits bacteria, mold, and mildew.

Saatva Organic Sateen Sheet Set

• Designed for restorative sleep and sustainable comfort, Saatva’s organic cotton sheets use a silky-soft, 300-thread-count sateen weave made from 100% certified organic cotton. Luxurious and breathable, they help athletes wake refreshed and ready to perform.

Saatva Signature Mattress Pad

• Saatva’s quilted waterproof mattress pad provides athletes with worry-free, restorative sleep. Its plush layer delivers comfort while protecting against spills, allergens, and humidity, so every night supports peak performance.

Saatva Latex Pillow

• Designed for elite performance and recovery, Saatva’s plush latex pillows provide hotel-quality comfort and support. With two loft options, each pillow keeps athletes in perfect alignment for restorative sleep, no matter how they rest.

Saatva Organic Cotton Channel Quilt Set

• Saatva’s all-cotton quilt and sham set delivers year-round comfort for athletes. With a 300-thread-count sateen weave that softens over time, it provides warmth when layered in colder months and a light, breathable feel for warmer nights—supporting restorative sleep every season.

“This project is about more than just mattresses—it’s about giving Team USA athletes every possible advantage in their pursuit of excellence,” said Ron Rudzin, CEO of Saatva. “We’ve designed and delivered a personalized solution that mirrors the luxury, support, and quality our customers enjoy at home, ensuring that athletes rest as hard as they train.” 

Noah Elliott, U.S. Paralympic gold medalist and Saatva Brand Ambassador, was on-site for the installation and expressed his appreciation for the initiative. “As an athlete, I know firsthand how crucial rest and recovery are to performance. Seeing Saatva equip the U.S. Olympic & Paralympic Training Center with high-quality sleep products truly means a lot—not just for comfort, but for helping every Team USA athlete perform at their best. I’m incredibly grateful to represent a brand that puts athlete wellness first.”

“The USOPC takes great pride in offering the current and future generations of Team USA athletes the best possible experience when they are visiting the U.S. Olympic & Paralympic Training Center, and the addition of Saatva as a partner in that effort will make a real difference,” said Casey Claggett, Senior Director, U.S. Olympic & Paralympic Training Center in Colorado Springs. “Rest and recovery are hugely important in the training cycle of any athlete, and being able to offer this improved experience at OPTC will help give every athlete who visits even more opportunity to achieve their goals as they train and compete.”

The new bedding is now in place across both shared-suite style accommodations and select traditional dorm-style rooms. Saatva collaborated with U.S. Olympic & Paralympic Training Center to create a seamless installation, highlighting the mattresses closest to Team USA and emphasizing Saatva’s role in elevating athlete wellness.

This milestone highlights Saatva’s commitment to craftsmanship, sustainability, and the science of sleep. By supporting Team USA on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games, Saatva also advances its mission to deliver healthier, more restorative rest to people everywhere.

Watch the installation video here:

About Team USA

Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan-American Games. The United States Olympic and Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting, and empowering Team USA athletes. For more information, visit TeamUSA.org.

Editor’s Note: Noah Elliott is no longer affiliated with Saatva. This press release was issued on December 18, 2025, and is archived for historical purposes.

The Smarter Luxury Sleep Company Becomes an Official Team Partner Ahead of Season 2 of TGL Presented by SoFi

The Bay Golf Club, one of the six founding teams of TGL presented by SoFi, today announced an integrated partnership with Saatva, the Smarter Luxury Sleep Company. As the Club’s Official Mattress and Restorative Sleep Partner, Saatva will play a key role in underscoring the importance of recovery and sleep quality to peak athletic performance as The Bay Golf Club tees off in its first match of TGL Season 2 on Tuesday, January 6 at 5 p.m, ET on ESPN when it takes on defending champion Atlanta Drive GC.

“As we continue to grow our fanbase and pursue innovative ways to elevate player performance, Saatva is a natural partner for our team,” says Eric Kwait, President of The Bay Golf Club. “We’re excited about what we have planned together this season, and their focus on restorative sleep aligns perfectly with our team’s values and competitive edge.”

To activate the partnership, The Bay Golf Club and Saatva will:

• Host a series of consumer activations during the TGL season at Saatva Viewing Rooms throughout the Bay Area, giving fans a taste of TGL competition through Dryvebox, a high-tech mobile golf simulator. 
• Enlist Saatva as the Presenting Partner for one of The Bay Golf Club’s matches during the TGL season. 
• Collaborate on custom content featuring The Bay Golf Club players throughout the TGL season and launch a “Sleep Better, Swing Better” sweepstakes, which will give fans a chance to win up to $5,000 in Saatva store credit and a VIP trip to SoFi Center Palm Beach Gardens to see The Bay Golf Club compete in a TGL match, complete with a player meet and greet. Fans can stay tuned for more details on how to enter for a chance to win.

“At Saatva, we’ve always believed that great performance starts with restorative sleep,” said Ron Rudzin, Founder and CEO of Saatva. “Partnering with The Bay Golf Club allows us to showcase how high-quality sleep can directly impact focus, recovery, and results at the highest levels of sport. We’re proud to support the team as they begin an exciting new season.”

Saatva is known for handcrafted, made-to-order mattresses designed and assembled in the United States. With a growing portfolio of award-winning mattresses and luxury bedding, the brand brings modern, eco-conscious design to every bedroom. Guided by a vision to make luxury sleep both accessible and responsible, Saatva is a leader in innovation, transparency, and purpose-driven values. With its new partnership with The Bay Golf Club, Saatva adds to its sports sponsorship portfolio that includes Team USA and the LA28 Olympic and Paralympic Games, USA Gymnastics, U.S. Figure Skating, Lakeshore Foundation, and its associated national teams (USA Wheelchair Rugby, Boccia United States, USA Para Powerlifting) – further championing restorative sleep across the sports verticals.

Fans can follow The Bay Golf Club and Saatva social channels for updates on activations and sweepstakes. For more information about The Bay Golf Club and TGL, visit TGLGolf.com. 

Photo credit: Douglas DeFelice/TGL

About The Bay Golf Club

The Bay Golf Club embodies the vibrant spirit and diverse culture that make the Bay Area extraordinary. Based in a region known for breaking boundaries and embracing bold ideas, The Bay Golf Club brings together world-class athletes, innovative technology, and community-driven values to reimagine golf for a new generation. Owned by an investment group including NBA champions Stephen Curry, Andre Iguodala, and Klay Thompson, alongside the Marc Lasry-led Avenue Sports Fund, The Bay Golf Club features an international roster of golf stars, including Wyndham Clark, Shane Lowry, Min Woo Lee, and Ludvig Åberg. More than just a team, The Bay Golf Club represents the Bay Area’s commitment to inclusion, innovation, and the belief that sport can be a catalyst for positive change in our community. Through the fusion of cutting-edge technology and competitive golf, The Bay Golf Club is creating an experience that’s as diverse and dynamic as the Bay Area itself. To learn more, visit tglgolf.com/thebaygolfclub.

Saatva is pleased to share its 2025 Social Impact Report. We invite you to learn how we worked throughout 2025 to empower each other and serve some of our business’s most important areas: our employees, our customers, our communities, and the environment.

The DTC mattress brand debuts its first retail experience in the Silver State during its 15th anniversary year

Saatva, the Smarter Luxury Sleep Company, has arrived in Denver. The brand’s latest Viewing Room in Tivoli Village spans 3,708 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Nevada and 28th in the U.S., opening at a time of major growth during its milestone 15th anniversary.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our first Nevada Viewing Room in Las Vegas—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva. 

A New Design Experience

Saatva Las Vegas showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most luxurious shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Las Vegas’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there is a new addition to its non-mattress categories, the Down Bedding Collection, which is designed to enhance and elevate the top-of-bed experience.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Las Vegas. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information

Saatva Las Vegas – Tivoli Village
400 S Rampart Blvd, Suite 150
Las Vegas, NV 89145
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
(725) 241-6051
info@nystquexulva.site

Saatva continued its partnership with MoCA\CT through sponsorship of the museum’s 2025 performing arts programming, including acclaimed live jazz performances by Caity Gyorgy and the Emmet Cohen Trio.

On October 19, 2025, Saatva sponsored Performing Arts at MoCA: Caity Gyorgy, welcoming the three-time JUNO Award-winning vocalist and Jazz at Lincoln Center artist to Westport for an intimate evening of live jazz.

Known for her modern interpretation of bebop and swing, Gyorgy brought her internationally recognized performance style to MoCA\CT following the release of her 2025 JUNO-winning album Hello! How Are You? and her latest project Asking For Trouble.

The partnership continued on December 11, 2025, when Saatva supported MoCA\CT Presents: Emmet Cohen Trio, featuring acclaimed pianist and bandleader Emmet Cohen and his ensemble for another evening of world-class live performance.

Together, the performances reflected MoCA\CT’s continued commitment to expanding access to dynamic cultural programming while creating opportunities for community engagement through music and the arts.

“Westport has been home to my family for nearly 30 years, which makes our partnership with MoCA\CT especially meaningful,” said Ron Rudzin, Founder and CEO of Saatva. “As Saatva continues to grow its presence in the community through our Westport Viewing Room, we’re proud to support cultural institutions that create inspiring experiences and strengthen the connections that make this town so special.”

The partnership will continue into 2026 with additional community programming and cultural events, further strengthening the shared commitment between Saatva and MoCA\CT to expanding access to the arts and fostering meaningful local engagement.

Photo Credit: Lewis Dérogène & Maggie Farrell

The new Provence Platform Bed and Provence Storage Bed offer a grand yet minimal design perfect for any bedroom.

Saatva, the Smarter Luxury Sleep Company, proudly announces the launch of the Provence Platform Bed and Provence Storage Bed. Handcrafted from sustainably sourced hardwood and featuring Saatva’s newly engineered solid platform foundation, these new bed frames offer elegant, versatile design and enhanced construction.

As the latest models within the brand’s expanding bed frame assortment, the Provence Bed Collection is designed to appeal to customers who desire the presence and impact of a tall headboard, but with a pared-down, modern look that aligns with today’s luxury design trends. Both platform and storage models are now available for purchase exclusively at Saatva with complimentary white-glove delivery, assembly, and installation.

“Saatva’s Provence Bed Collection pushes forward both the design and structural integrity of our bed frame offerings,” said Ron Rudzin, Founder and CEO of Saatva. “Both the design and construction will stand the test of time, as the Provence Bed Collection blends clean and minimal design with longevity and durability. We’re proud to offer these bed frames to our consumers who know us for our high-quality materials and attention to detail.”

Provence Platform Bed 

The Provence Platform Bed boasts a grand headboard – 65” tall – creating a bold and elegant centerpiece in the bedroom. With clean, tailored lines, this bed frame delivers a refined look that complements both classic and contemporary interiors. The new solid platform foundation for the Provence Platform Bed replaces the traditional 12-13 slat system with a four-panel base that provides consistent, reinforced mattress support.

Constructed from sustainably sourced and responsibly harvested kiln-dried hardwood and expertly hand upholstered in Saatva’s most popular fabric options, the Provence Platform Bed is as durable as it is refined. Both Linen and Vintage Velvet fabrics are made from high-quality materials with rich texture for a comfortable, luxurious feel.

• Sizes: Queen, King, California King
• Upholstery Options: Natural Linen, Pewter Linen, Taupe Vintage Velvet, Graphite Vintage Velvet
• No box spring or foundation required
• Compatible with Saatva Adjustable Bases

Provence Storage Bed

As stunning as the sun-kissed and picturesque region it’s named after, the Provence Storage Bed features the same design and engineering as the platform option. Perfect for small spaces with limited storage, the Provence Storage Bed also features ample storage under its platform, perfect for storing extra bedding or pillows.

The Provence Storage Bed utilizes a premium hydraulic-assist mechanism with safety locks for easy lifting and closing of the storage bed cavity. Additionally, each storage cavity has a vertical divider and base platforms for added cleanliness and organization.

• Sizes: Queen, King, California King
• Upholstery Options: Natural Linen, Pewter Linen, Taupe Vintage Velvet, Graphite Vintage Velvet
• No box spring or foundation required
• Not compatible with adjustable bases

Elevated Craftsmanship with Thoughtful Engineering

Both Provence Platform Bed and Provence Storage Bed include upgraded construction details:

• Multiple support feet and fortified attachment of the side rails to the headboard and footboard for enhanced longevity
• Fully upholstered back panels for flexible room placement
• Sustainably sourced materials crafted from responsibly harvested hardwood and eco-conscious fabrics

Each bed is thoughtfully crafted to offer a durable, stylish foundation that complements most of Saatva’s luxury mattresses, making it an especially popular choice when bundled with a new mattress purchase.

Sustainably Built, Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 365-night home trial, lifetime warranty, and complimentary white glove, in-room delivery and assembly. The brand’s expert delivery teams ensure that every piece is delivered with care, assembled, and ready for use, providing a seamless experience from order to setup.

The Provence Platform Bed and Provence Storage Bed are now available at Saatva retail locations nationwide and on nystquexulva.site. Explore this newest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to Smarter Luxury Sleep.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and home furnishings experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Saatva partners with Lakeshore Foundation to support athlete recovery and wellness for USA Wheelchair Rugby, Boccia United States, and USA Para Powerlifting.

Saatva, the Smarter Luxury Sleep brand, proudly announces its partnership with Lakeshore Foundation and Lakeshore National Adapted Sports Organization (LNASO), becoming the Official Mattress and Restorative Sleep Provider of LNASO and its associated national teams: USA Wheelchair Rugby, Boccia United States, and USA Para Powerlifting. The announcement comes as the Lakeshore Foundation commemorates its 100th anniversary, celebrating a century of leadership in adaptive sports, rehabilitation, and advocacy.

Through this multiyear partnership, Saatva reinforces its commitment to supporting athlete wellness, rest, and recovery by outfitting the Lakeshore campus with its luxury sleep products, including 14 full mattresses, 62 twin mattresses, premium bedding, and pillows. These products will support the athletes’ training at the Birmingham, Alabama–based foundation, home to some of the nation’s top adapted sports programs and U.S. Paralympic hopefuls.

The collaboration underscores Saatva’s belief that quality sleep is foundational to human performance, whether for professional athletes or everyday sleepers. Together, Saatva and Lakeshore aim to raise awareness of the role of restorative sleep in recovery, wellness, and long-term success.

“True performance starts with rest,” said Ron Rudzin, CEO and Founder of Saatva. “As Lakeshore Foundation celebrates its 100th anniversary, it continues to create an environment that empowers adapted athletes to push beyond limits. We’re honored to help enhance that experience with products designed to support recovery, strength, and resilience. This partnership reflects our shared belief that rest is not a luxury—it’s a necessity for greatness.”

Supporting Recovery Through Smarter Luxury Sleep

To support Lakeshore Foundation’s athletes, Saatva will provide a curated selection of its most popular handcrafted products, each designed for optimal comfort, durability, and wellness.

Saatva Classic Mattress

America’s best-selling online luxury innerspring, the Saatva Classic combines hotel-level comfort with chiropractor-approved support.

• 3″ Euro pillow top for cushioned comfort and pressure relief
• Dual-coil design of triple-tempered recycled carbon steel prevents sagging and offers exceptional durability
• Patented Lumbar Zone® Technology ensures healthy spinal alignment in any sleep position to help alleviate back and joint pain
• Naturally breathable organic cotton cover treated with Saatva’s Guardin™ botanical antimicrobial treatment to inhibit bacteria, mold, and mildew
• Available in two heights (11.5″, 14.5″) and three comfort levels (Plush Soft, Luxury Firm, Firm)

Saatva Down Alternative Pillow

A hypoallergenic, plush pillow crafted to deliver the airy comfort of traditional down while providing superior support and durability.

• Plush and supportive Versaloft™ down alternative fiber fill adapts to your head and neck in any sleep position
• Recycled down alternative fibers for less environmental impact
• Knife-edge construction with gray satin piping
• 100% hypoallergenic for sensitive sleepers
• Standard Loft fill is roughly 4-5” in height, perfect for back & stomach sleepers, or those who prefer a lower pillow height
• High Loft fill is roughly 6-7″ in height, perfect for side & combination sleepers, or those who prefer a higher, plusher pillow

Saatva Essential Luxury Sheet Set

An upgraded staple that combines breathable cotton and viscose fibers for a lightweight, cooling feel that softens with every wash.

• 180-thread-count percale weave for excellent airflow and year-round comfort
• Includes one flat sheet, one fitted sheet, and two pillowcases (full size and larger)
• Deep pockets fit mattresses up to 16” high

As part of the partnership, Saatva will collaborate with Lakeshore Foundation across marketing, on-site activations, and digital campaigns that celebrate the connection between sleep and athletic recovery. The partnership will also include athlete appearances, co-branded initiatives, and ongoing content celebrating the journeys of Team USA athletes preparing for the LA28 Paralympic Games.

“Our mission at Lakeshore has always been to provide opportunity for individuals with disabilities to live a healthy lifestyle through physical activity, research, advocacy, and health promotion,” said John D. Kemp, President and CEO of Lakeshore Foundation. “Partnering with Saatva allows us to extend that mission into an often-overlooked pillar of performance—rest and restoration. Saatva’s commitment to wellness and recovery perfectly complements the work we do every day to support athletes and individuals living their healthiest, most fulfilling lives possible.”

This partnership represents the continuation of Saatva’s growing role as a champion of wellness, following its official designation as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games. Together with Lakeshore Foundation, Saatva continues to bring its Smarter Luxury Sleep mission to the forefront of athletic innovation and inclusive wellness.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with the Lakeshore Foundation, please visit the Saatva Press Room.

About Lakeshore Foundation 

Lakeshore Foundation, a nonprofit organization in Birmingham, Alabama, has emerged as a world leader in health promotion, research, fitness, recreation, and sports advocacy for people with disabilities, veterans, seniors, and parasport activities. As a U.S. Olympic and Paralympic Training Site, Lakeshore Foundation is home to the Lakeshore National Adapted Sports Organization (LNASO), which serves as the National Governing Body for USA Wheelchair Rugby, Boccia United States, and USA Para Powerlifting. Lakeshore Foundation is also home to the state-of-the-art Lakeshore Sports Science and Performance Center. For more information on Lakeshore Foundation, visit www.lakeshore.org.

Media Contacts 

Shari Ajayi
Vice President, Public Relations
press@nystquexulva.site

Terry Schrimscher
Associate Director, Communications
terrys@lakeshore.org