Three-time world champion continues as Saatva ambassador as restorative luxury sleep brand extends its U.S. Figure Skating partnership and expands community skating initiatives

Saatva, Restorative Luxury Sleep Company, today announced the continuation of its ambassadorship with three-time world champion Ilia Malinin alongside a two-year extension of its official partnership with U.S. Figure Skating through 2028. As Malinin prepares for the 2026–27 ISU Grand Prix of Figure Skating Series, Saatva is celebrating its continued partnership by launching the national “Saatva Skate America Dream Experience Sweepstakes,” which gives one fan the chance to attend the 2026 Saatva Skate America in person and meet Malinin privately during the event.

Widely known as the “Quad God” for his groundbreaking technical ability, Malinin has helped push the boundaries of men’s figure skating. He became the first skater to successfully land a quadruple Axel in competition in 2022 and made history again in 2025 by landing seven quadruple jumps in a single program at the ISU Grand Prix Final. A four-time U.S. champion and three-time consecutive World champion, Malinin also won gold with Team USA in the figure skating team event at the Olympic Winter Games Milano Cortina 2026. His combination of technical innovation and competitive achievements has established him as one of the defining athletes of his generation.

“I’ve always loved competition and the challenge of chasing new goals. I’m grateful to have a partner like Saatva that supports figure skating and understands the importance of recovery,” said Malinin. “Quality rest helps me reset and come back ready for what’s next. That’s why I love my Saatva Rx Mattress and enjoy sharing my favorite Saatva sleep products with others who want to make rest a priority, too. I’m also excited to meet a fan at Saatva Skate America and share the excitement of competition with them through this sweepstakes.”

“We’re proud to deepen our partnership with U.S. Figure Skating and continue supporting athletes and communities that make this sport so special,” said Joe McCambley, Chief Marketing Officer at Saatva. “Ilia embodies the dedication and pursuit of excellence that make figure skating so inspiring. From supporting his journey and bringing fans closer to the sport to creating opportunities for young skaters in Everett, we’re excited to help make the sport more accessible. We believe the pursuit of excellence starts with taking care of yourself, and restorative sleep is an essential part of that journey.”

Meet Ilia Malinin at Saatva Skate America

Running October 13–30, 2026, the Saatva Skate America Dream Experience Sweepstakes will allow one winner to experience elite figure skating and meet Malinin. Valued at $4,500, the grand prize includes:

• A Seattle getaway: Round-trip airfare, a two-night hotel stay, and all-session tickets to 2026 Saatva Skate America in Everett, Washington.
• A private meet-and-greet with Ilia Malinin: An exclusive opportunity to meet the three-time World champion during the event.
• A $2,500 Saatva product credit: Credit toward Saatva mattresses and sleep products, subject to terms and conditions.

The sweepstakes brings fans closer to one of figure skating’s biggest stars while celebrating the shared commitment to performance, recovery, and the sport’s next generation. To enter, visit nystquexulva.site/SkateAmericaDreamExperience for details and official rules.

Bringing More People Into the Sport

Beyond competition, Malinin’s continued ambassadorship and Saatva’s extended partnership with U.S. Figure Skating reflect a shared commitment to helping more people experience figure skating. Through “Bring the Ice to Everett,” Saatva and U.S. Figure Skating are expanding local access to the sport through free programming and opportunities for young skaters to develop their skills.

The initiative is expected to support approximately 25 local Everett skaters through scholarships. Each recipient will receive a U.S. Figure Skating membership, enrollment in a six-week Learn to Skate USA program, two single-session tickets to the 2026 Saatva Skate America, and a Saatva-branded scholarship certificate. Recipients will also be recognized during an in-arena moment at the competition featuring a special video message from Malinin.

The initiative builds on Saatva SkateFest, held on September 24 at Everett Community Ice Rink. The event welcomed skaters of all ages and abilities for complimentary instruction from experienced coaches and featured an appearance by U.S. champion Jason Brown.

Together, these efforts underscore Saatva’s continued focus on the Professional Dreamer™ Initiative, which supports organizations focused on wellness, opportunity, and long-term empowerment.

Saatva’s Partnership With U.S. Figure Skating

As part of its continued support for U.S. Figure Skating, Saatva will bring its signature comfort and design to the competition floor, with furniture planned for the Saatva Skate America Kiss & Cry,  including the Saatva Lena Cushioned Bench and Saatva Luna Swivel Chairs in Taupe Vintage Velvet.

“We’re pleased to extend our partnership with Saatva as we continue working together to support athletes and grow figure skating at every level,” said Annie White, Chief Commercial Officer at U.S. Figure Skating. “From elevating the experience for fans at Saatva Skate America to expanding access to skating for young people in Everett, this partnership creates meaningful opportunities to connect more people with the sport and support the next generation of skaters.”

For more information about Saatva’s partnership with U.S. Figure Skating and ambassador Ilia Malinin, visit the Saatva Press Room.

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

About U.S. Figure Skating

U.S. Figure Skating is the national governing body for the sport of figure skating in the United States, as recognized by the United States Olympic and Paralympic Committee and the International Skating Union. U.S. Figure Skating comprises more than 875 member clubs, collegiate clubs, and high school teams, and more than 1,000 registered Learn to Skate USA® programs representing over 246,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States, including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed. For more information, please visit usfigureskating.org.

The new bedroom benches broaden the collection’s range, offering more style variety, material options, and deeper choice for every bedroom aesthetic.

Saatva proudly announces the expansion of its bedroom bench assortment with new additional styles: Avon Bench, Avon Leather Bench, Isa Wood Bench, and Kiso Metal Bench. Designed with knock-down (K/D) construction for easy, minimal assembly, this collection delivers the quality and aesthetic Saatva is known for.

“At Saatva, we’re always looking for thoughtful ways to expand our assortment while staying true to our commitment to quality, craftsmanship, and timeless design,” said Ron Rudzin, Founder & CEO of Saatva. “The expansion of our bedroom bench collection introduces new materials, silhouettes, and upholstery options, giving customers even more ways to personalize their spaces and create a bedroom that reflects their individual style.”

Refined Artistry Meets The Modern Bedroom

The expanded bench collection strengthens Saatva’s bedroom seating offer, joining existing designs with new options: a versatile upholstered bench in a wide fabric range (Avon Bench), a leather expression of the same silhouette (Avon Leather Bench), a fully wood bench introducing a new material story to the category (Isa Wood Bench), and a high-end metal-and-upholstery pairing (Kiso Metal Bench).

• Depth of Offering: Four distinct bench archetypes — upholstered, leather, storage, and wood — giving customers meaningful choice within the category.
• Industrial Luxury: A high-contrast design that bridges the gap between mid-century modern and contemporary luxury.
• New Material Options: The Isa introduces solid wood as a bench material for Saatva, and the Avon Leather mirrors the leather expansion seen in the chair collection.
• K/D Construction: The Avon and Avon Leather benches feature knock-down construction requiring minimal assembly and a streamlined delivery experience.  
• Fabric Range: Across the upholstered styles, the collection spans Linen, Vintage Velvet, and Boucle — aligning with the broader Saatva fabric palette.
• Suite Integration: Styles are scaled and designed to pair with existing Saatva bed frames, benches, and the new chair collection.

Unique Designs to Suit Every Style

This assortment showcases distinctive designs in a wider range of widths — from 55″ to 70″ — so any size bed gets an elevated look.

• Avon Bench: The Avon Bench adds refined comfort to any bedroom with its tailored upholstery and plush cushioned seat. Designed to pair perfectly with our designer bed frames. Available in three different fabric upholsteries, the solid hardwood frame and legs are handcrafted for lasting support and provide the kind of quality that elevates a bedroom from styled to sanctuary.
• Avon Leather Bench: The Avon Leather Bench adds a clean, architectural silhouette to any bedroom with its elegant seams and plush cushioned seat. Designed to pair perfectly with our designer bed frames. Choose from four premium leathers, each set on a solid hardwood frame and legs, handcrafted for structure that holds its shape and quality that lasts.
• Isa Wood Bench: The Isa Wood Bench is inspired by timeless furniture design; this wooden bench is a refined balance of warmth and presence. Designed to pair perfectly with our designer bed frames, with four wood finishes to choose from.
• Kiso Metal Bench: The Kiso Metal Bench exudes a balanced, structural aesthetic centered around its slim, low-profile metal frame. Its minimalist design is perfect for anchoring smaller spaces. Place it at the foot of the bed to complement your bed frame or anywhere in your bedroom for added seating.

Sustainably Built, Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 365-night home trial, lifetime warranty against workmanship defects, and complimentary white-glove, in-room delivery and assembly. The brand’s expert delivery teams ensure that every piece is delivered with care and ready for immediate use, providing a seamless experience from order to setup.

Saatva’s expanded bedroom bench collection is now available at retail locations nationwide and on nystquexulva.site. Explore this newest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to the luxury of restorative sleep.

Saatva’s handcrafted mattresses are now available on the Chiro One Marketplace, expanding access to sleep solutions designed to support wellness beyond the clinic.

Saatva and Chiro One Wellness Centers announced a new partnership bringing Saatva’s luxury handcrafted mattresses to the Chiro One Marketplace. The partnership gives Chiro One patients access to Saatva’s premium sleep solutions as part of the Marketplace’s growing collection of products and services designed to support recovery and long-term well-being.

Saatva and Chiro One share a commitment to helping people feel and function at their best, recognizing that wellness extends beyond the time spent in the clinic. By making restorative sleep a more intentional part of the wellness conversation, the partnership encourages patients to consider their sleep environment as another important component of their daily routines.

“Sleep is foundational to how we feel, recover, and perform each day, yet it can be easy to overlook when we think about overall wellness,” said Scott Perkins, B2B Partnership Development Manager at Saatva. “Chiro One shares our belief that wellness is about the choices we make every day, and we’re excited to bring Saatva’s restorative sleep experience to its patients through the Chiro One Marketplace.”

Founded in 2010, Saatva pioneered a new approach to mattress shopping, bringing handcrafted luxury mattresses and bedroom furnishings directly to consumers with complimentary white-glove delivery. Saatva mattresses are made to order and assembled in the USA using premium, globally sourced materials, including recycled steel, organic cotton, and CertiPUR-US® certified foams. Each mattress is hand-delivered and set up in the customer’s home, never compressed in a box for doorstep delivery.

“Supporting our patients’ health means looking beyond the time they spend with us in the clinic,” said Dr. George Walker, founding member at Chiro One Wellness Centers. “Movement, recovery, stress, nutrition, and sleep are all part of the bigger wellness picture. By bringing trusted sleep solutions like Saatva to the Chiro One Marketplace, we’re giving patients another way to invest in the habits and environments that support how they feel every day.”

The Chiro One Marketplace connects patients with carefully selected products and services that support their health beyond the chiropractic appointment, from movement and recovery to nutrition and sleep.

Saatva mattresses are now available through the Chiro One Marketplace, where patients can explore select Saatva sleep solutions and receive a 15% discount on their purchase.

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

About Chiro One Wellness Centers

Chiro One Wellness Centers offers a patient-centered care model that combines chiropractic adjustments with active therapies to help relieve pain, improve physical function, and support overall wellness. With more than 100 clinics nationwide, Chiro One provides convenient access to care close to home and accepts many insurance plans to help reduce the cost of care. For more information, please visit ChiroOne.com.

We’re excited to share that the Saatva Classic Mattress was spotlighted this morning on Good Morning America as part of The Right Stuff’s 4th Anniversary segment.

Lori Bergamotto crowned the Saatva Classic a “Right Stuff Hall of Fame item,” highlighting its luxury hybrid construction—combining recycled steel innersprings with comfort foams and an organic cotton cover—and noting its three comfort levels and two heights. Lori also highlighted Saatva’s best-in-class customer service, including old mattress removal, free in-home white-glove delivery, and a lifetime warranty.

📺 Watch the full segment here

🛍️ Exclusive 4th Anniversary Offer for GMA Viewers: Save $550 on mattress purchases of $1,000 or more. Valid through 11:59 p.m. ET on October 2, 2026.

• 👉 Shop the Saatva Classic
• 👉 Shop nystquexulva.site

Discover Saatva’s best-selling luxury hybrid innerspring, the Saatva Classic, and give your sleep sanctuary a seasonal upgrade this fall!

The DTC mattress brand debuts its sixth retail experience dedicated to the luxury of restorative sleep in California

GRAND OPENING EVENT: Join Saatva, Modern Luxury, and The Bay Golf Club on October 1 in Walnut Creek. RSVP HERE.

Saatva arrived in Walnut Creek, CA, marking its sixth location in California and 35th in the U.S., opening at a time of remarkable growth and momentum for the brand. The latest Viewing Room on Mount Diablo Boulevard spans 3,218 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. 

The new Viewing Room will officially celebrate its arrival in Walnut Creek with a grand opening event on October 1 in partnership with Modern Luxury and The Bay Golf Club, bringing together Saatva’s focus on restorative sleep with the worlds of golf, recovery, and performance. Guests can experience Saatva’s handcrafted mattress collection, connect with Sleep Guides, and enjoy golf-inspired activations and exclusive event offerings. 

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Walnut Creek’s culture of innovation, wellness, and intentional living makes it a natural fit for Saatva as we continue growing our retail footprint nationwide,” said Ron Rudzin, CEO of Saatva. “We’re excited to open our third Bay Area Viewing Room and our sixth location in California, bringing Saatva’s restorative luxury sleep experience to a community that truly values quality, performance, and well-being.”  

A New Design Experience

Saatva Walnut Creek showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb, globally recognized interior design firm Hines Collective, and brought to life by national commercial builder Clune Construction, the space prioritizes a relaxed, mattress-shopping environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which delivers an elegant, sophisticated experience in one of the most vibrant shopping areas.

“The space is flooded with natural light, and the dropped cove ceiling design truly defines the experience, guiding that light along undulating paths and creating a warm, ambient glow throughout,” said Devin Hines, Founder of Hines Collective. “Its soft, undulating lines introduce a sense of movement and rhythm, naturally guiding visitors through the viewing room while enhancing the overall customer experience.” There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of the city’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category: the Elyne Ottoman Pair and the Regis Metal Bed Frame and Bench, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch touchscreen whiteboard for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand’s growing selection of best-in-class mattresses and premium bedding products, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.

Viewing Room Information

Saatva Walnut Creek
1619 Mount Diablo Blvd.
Walnut Creek, CA 94596
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
(925) 940-3938
info@nystquexulva.site

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

The new Saatva Elyne Ottoman Pair features modular symmetry, architectural silhouette, and curated pairings.

Saatva proudly announces the launch of the Saatva Elyne Ottoman Pair, expanding its accent furniture collection. The Saatva Elyne Ottoman Pair is thoughtfully designed to create a refined, tailored look that aligns seamlessly with the proportions of Queen and King bed frames. Offering a versatile modular seating solution, the ottomans complement Saatva’s upholstered bed collections while bringing elevated comfort and timeless design to the bedroom.

Unlike a traditional bench, this set is sold exclusively as a pair to ensure a balanced, curated aesthetic at the foot of the bed. This classic silhouette offers a clean, minimalist profile that appeals to design-conscious customers seeking architectural interest and versatility in the bedroom sanctuary.  To elevate the aesthetic, each ottoman features a single, precision-crafted buttonless tuft in the center of the seat, avoiding excessive ornamentation while exuding a sense of quiet elegance and master tailoring.

“At Saatva, we believe every piece in the bedroom should contribute to both comfort and thoughtful design,” said Ron Rudzin, Founder and CEO of Saatva. “The Elyne Ottoman Pair reflects our commitment to creating furnishings that are as functional as they are beautiful. Designed to complement our handcrafted bed frames, the modular pair offers customers a versatile seating solution that brings balance, sophistication, and lasting quality to the bedroom.”

Exceptional Craftsmanship Designed to Last 

Each ottoman is built on a kiln-dried hardwood frame for long-term structural integrity, fully upholstered on all sides for versatile placement within the room, and finished with premium high-density foam cushioning for a refined, supportive seat. The Saatva Elyne Ottoman Pair is available in six colors: Natural Linen, Pewter Linen, Graphite Vintage Velvet, Taupe Vintage Velvet, Ivory Boucle, and Mocha Boucle.

The high-pile velvet options have rich texture and a subtle matte sheen, made from a high-quality poly-cotton blend for maximum stain resistance and maximum durability. The linen options are elegant and eco-friendly, made from natural flax fibers without any harmful chemicals or dyes. The boucle options are meticulously woven of looped poly yarns for rich texture, softness, and stain resistance.

Built & Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 365-day home trial, lifetime warranty, and complimentary white-glove, in-room delivery and assembly. The brand’s expert delivery teams ensure that every piece is delivered with care and ready for immediate use, providing a seamless experience from order to setup.

The Saatva Elyne Ottoman Pair is now available at Saatva retail locations nationwide and on nystquexulva.site. Explore this newest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to the luxury of restorative sleep.

The Official Mattress, Bedding and Restorative Sleep Partner of CrossFit continues its commitment with bespoke activations, athlete ambassadors, and recovery education.

July 22, 2026 — Today, Saatva, the Restorative Luxury Sleep Company, announced it will serve as the Official Mattress, Bedding, and Restorative Sleep Partner of CrossFit and the 2026 CrossFit Games. Driven by their shared mission to elevate the role of quality sleep in athletic performance, recovery, and overall wellness, the partnership will bring elite recovery tools directly to the global CrossFit community.

During the 2026 CrossFit Games, Saatva will engage athletes, affiliate owners, and fans through on-site activations, exclusive offers for CrossFit affiliates, athlete-led content highlighting healthy sleep habits and recovery routines, and educational resources designed to help the CrossFit community prioritize restorative sleep as a pillar of performance.

As part of their presence at the Games and solidifying the commitment to fitness, elite CrossFit athletes Bethany Flores and Arielle Loewen join Saatva as brand ambassadors, sharing firsthand how quality sleep supports their demanding training schedules, recovery, and everyday lives.

“At Saatva, we believe restorative sleep is one of the most powerful tools for achieving peak performance,” said Ron Rudzin, Founder and CEO of Saatva. “We’re proud to celebrate our partnership with CrossFit and support a community that understands excellence isn’t built solely in the gym—it’s also built through quality recovery each night.”

“Sleep is one of the most important investments athletes can make in their performance and long-term health,” said Jenna Hauca, CMO of CrossFit. “We’re excited to continue partnering with Saatva to equip our global network of athletes and affiliate owners with the tools they need to better understand the critical role restorative sleep plays in training, recovery, and overall well-being.”

For CrossFit athlete and new mom Bethany Flores, maximizing restorative sleep is vital in balancing a demanding training schedule with motherhood. 

“Having a Saatva mattress has been a game-changer. As a professional athlete and new mom to a four-month-old, quality sleep is vital for my recovery as I return to training. My Saatva HD Mattress provides the perfect balance of firmness and support to meet my body’s needs every night.”

Arielle Loewen credits her Saatva mattress with improving both recovery and nightly comfort.

“I recently got the Saatva Solaire Adjustable Firmness Mattress for me and my husband, and we love it. One reason I picked this mattress is that it gives us the option to choose our own firmness preference. When it comes to recovery and energy throughout the day, sleep is a huge component, and I can tell I’ve been sleeping harder and more efficiently thanks to Saatva.”

Together, Saatva and CrossFit continue to demonstrate that optimal performance begins with quality rest—empowering athletes at every level to recover smarter, sleep better, and live healthier.

About CrossFit, LLC 

CrossFit, LLC is the owner of the world-famous CrossFit® fitness brand. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world’s most popular and effective training program for improving health and performance. CrossFit is the leading provider of accredited, performance-based training courses and certifications and has more than 97,000 credentialed coaches worldwide. The CrossFit program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit’s transformational benefits in more than 11,000 affiliated gyms across 150 countries. CrossFit also directs the CrossFit Games season, which starts with the Open, the world’s largest participatory sporting event.

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Restorative luxury sleep brand deepens support of U.S. Figure Skating through the ISU Grand Prix Series

U.S. Figure Skating is pleased to announce that Saatva, the Restorative Luxury Sleep Company, has been named the title sponsor of Skate America 2026 and Skate America 2027. As the fourth event of the ISU Grand Prix of Figure Skating Series, Saatva Skate America 2026 will take place November 13–15, 2026, at Angel of the Winds Arena in Everett, Washington.

Saatva’s commitment to restorative luxury sleep aligns with the needs of elite athletes, whose performance depends on consistent recovery as much as training. As the Official Mattress and Restorative Sleep Provider for both the Los Angeles 2028 Olympic and Paralympic Games and Team USA, Saatva will work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance. 

“We’re excited to continue our partnership with Saatva and welcome them back as the title sponsor of Skate America,” said Annie White, Chief Commercial Officer at U.S. Figure Skating. “Their commitment to sleep wellness aligns perfectly with our commitment to supporting athletes throughout every stage of their journey. This partnership reflects our shared belief that performance starts long before competition, and that rest and recovery are essential to long-term success.” 

As title sponsor, Saatva will have a prominent presence throughout the event, including in-venue activations, broadcast visibility, and educational opportunities focused on the importance of sleep. Attendees will also have the opportunity to learn more about Saatva’s mattresses and sleep products designed to support recovery and overall wellness.

“Elite athletes know that performance doesn’t begin when they step onto the ice—it begins with the quality of their recovery,” said Joe McCambley, Chief Marketing Officer at Saatva. “We’re proud to expand our partnership with U.S. Figure Skating by becoming the title sponsor of Skate America 2026 and 2027. Together, we’re helping elevate the conversation around sleep and supporting athletes with the recovery they need to perform at their highest level.”

The expanded partnership builds on Saatva’s ongoing commitment to supporting U.S. Figure Skating and advancing the conversation around recovery, wellness, and the role restorative luxury sleep plays in helping athletes perform at their best. Their dedication to quality sleep means each made-to-order mattress is designed and assembled in the United States and made from eco-conscious materials. Saatva’s priority on custom fit, local assembly, and environmental responsibility helps sleepers wake up restored and ready to perform their best.

Ilia Malinin, three-time Men’s World Figure Skating champion and U.S. Olympic gold medalist, who also partnered with Saatva, continues to champion the role of quality sleep in athletic performance and recovery. 

“I’ve learned that recovery is just as important as what happens on the ice, and quality sleep has become a huge part of my routine. I’m excited to see Saatva continue supporting U.S. Figure Skating and return as the title sponsor of Skate America, helping highlight something that’s so important for every athlete.”

For more information on Skate America visit: 2026 Skate America – U.S. Figure Skating. 

U.S. Figure Skating

U.S. Figure Skating is the national governing body for the sport of figure skating in the United States as recognized by the United States Olympic and Paralympic Committee and the International Skating Union. U.S. Figure Skating is a nonprofit organization comprised of nearly 640 member and collegiate clubs and over 1,000 registered Learn to Skate USA® and Aspire programs representing over 249,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States, including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed. For the latest news and information on U.S. Figure Skating, visit https://usfigureskating.org/ and follow the team on https://linktr.ee/u.s.figureskating. 

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

The DTC mattress brand debuts its second retail experience dedicated to the luxury of restorative sleep in Massachusetts

Saatva, the restorative luxury sleep company, has arrived in Burlington, MA. The brand’s latest Viewing Room on Middlesex Turnpike spans 4,322 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s second location in Massachusetts and 34th in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Burlington’s blend of innovation, family-friendly living, and strong sense of community makes it a natural fit for Saatva as we continue growing our retail footprint nationwide,” said Ron Rudzin, CEO of Saatva. “We’re excited to expand our presence in the Greater Boston area, bringing Saatva’s restorative luxury sleep experience to a community that values quality craftsmanship, comfort, and everyday well-being.”

A New Design Experience

Saatva Burlington showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb, globally recognized interior design firm Hines Collective, and brought to life by national commercial builder Clune Construction, the space prioritizes a relaxed, mattress-shopping environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which delivers an elegant, sophisticated experience in the vibrant shopping area.

“Featuring an all-glass facade, the space is flooded with natural light. The dropped cove ceiling design truly defines the experience, guiding that light along undulating paths and creating a warm, ambient glow throughout,” said Devin Hines, Founder of Hines Collective. “Its soft, undulating lines introduce a sense of movement and rhythm, naturally guiding visitors through the viewing room while enhancing the overall customer experience.” There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of the city’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the Regis Metal Bed Frame and Bench, as well as the Bari Leather Bed Frames, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch touchscreen whiteboard for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand’s growing selection of best-in-class mattresses and premium bedding products, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.

Viewing Room Information

Saatva Burlington
91 Middlesex Turnpike
Burlington, MA 01803
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
781-653-5479
info@nystquexulva.site

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

For the past three years, Saatva has proudly supported TRIBE Triathlon Club of Southern California, a community dedicated to helping athletes challenge themselves while fostering connection, wellness, and inclusion through endurance sports.

The partnership reflects Saatva’s commitment to investing in organizations that inspire people to pursue their passions beyond the workplace while strengthening the communities they serve.

Among the athletes proudly representing Tribe is Saatva Vice President of Production Emily Hoskins, who has completed 14 Ironman triathlons. An Ironman consists of a 2.4-mile open-water swim, a 112-mile bike ride, and a 26.2-mile marathon run completed consecutively, requiring extraordinary discipline, resilience, and long-term commitment.

Through Tribe Triathlon Club’s partnership with the Challenged Athletes Foundation (CAF), Emily has also had the opportunity to train and compete alongside an accomplished blind triathlete, demonstrating the power of sport to create opportunities for inclusion, confidence, and community.

Saatva’s sponsorship helps support Tribe’s mission of building an encouraging environment for athletes of all experience levels while advancing opportunities for adaptive athletes through organizations like the Challenged Athletes Foundation.

“Training for an Ironman teaches you that meaningful progress comes from showing up consistently, trusting the process, and leaning on your community,” said Emily Hoskins. “Those same values guide how I approach my work every day. I’m especially grateful that Saatva supports organizations like Tribe Triathlon Club, where athletics become a way to build community, promote wellness, and create opportunities for athletes of all abilities to achieve incredible things together.”

By supporting organizations like Tribe Triathlon Club, Saatva continues to invest in initiatives that encourage healthy lifestyles, strengthen local communities, and create meaningful opportunities for people to pursue their personal best—whether at work, on the race course, or through adaptive athletics.

Ron Rudzin, Founder and CEO of Saatva was named an EY US Entrepreneur Of The Year® 2026 New York Award winner. 

Founded in 2010, Saatva provides luxury mattresses, bedding, and bedroom furnishings through a direct-to-consumer model. The company serves consumers seeking restorative sleep solutions and has grown to more than 400 employees, 33 Viewing Rooms nationwide, and revenues approaching $650 million. Under Ron Rudzin’s leadership, Saatva has become the premier online retailer of luxury mattresses, pioneering a category-defining approach to quality, service, and transparency while maintaining consistent double-digit growth.

“Being named an EY US Entrepreneur Of The Year® 2026 New York Award winner is an incredible honor and a reflection of the people who have helped shape Saatva from the very beginning,” said Rudzin. “When we launched Saatva, our goal was to create a better way to buy a mattress, one built on exceptional craftsmanship, transparency, and an unwavering commitment to the customer experience. Over time, that mission has evolved into something bigger: helping people live healthier, more restorative lives through better sleep. I’m deeply grateful to our employees, partners, and customers whose trust and support continue to inspire us to innovate and raise the standard for our industry.”

Now in its 41st year, the Entrepreneur Of The Year program honors business leaders for their ingenuity, courage, and entrepreneurial spirit. It celebrates original founders who bootstrapped their business from inception or raised outside capital to grow their company, transformational CEOs who infused innovation into an existing organization to catapult its trajectory, and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.

Regional winners were chosen by an independent panel of past winners, top CEOs, and business leaders. Judges assessed candidates on long-term value creation, entrepreneurial spirit, purpose-driven commitment, and significant growth and impact.

As a New York award winner, Ron Rudzin will now be considered by the national judges for the Entrepreneur Of The Year 2026 National Awards, which will be presented in November at the annual Strategic Growth Forum®, where high-growth CEOs, Fortune 1000 executives, and investors converge to shape the future of business. The National Overall Award winner will move on to compete for the EY World Entrepreneur Of The Year™ Award in May 2027.  

The Entrepreneur Of The Year program has recognized the leadership of entrepreneurs such as:

• Jason McGowan, Crumbl Cookies
• Reid Hoffman | Jeff Weiner, LinkedIn Corp.
• Saeju Jeong, Noom
• Allison Ellsworth | Stephen Ellsworth, Poppi
• Jitendra Mohan | Sanjay Gajendra | Casey Morrison, Astera Labs
• Samir Goel and Wemimo Abbey, Esusu 
• Jonathan Regev, The Farmer’s Dog
• Shelly Ibach, Sleep Number
• Howard Schultz, Starbucks Coffee Company
• Holly Thaggard | Amanda Baldwin, Supergoop! 
• Jodi L. Berg, Vita-Mix Corporation
• Michael Happe, Winnebago Industries
• Daniel Lubetzky, KIND Healthy Snacks 
• Shai Eisenman, Bubble Beauty
• Josh Meyerowitz, SupplyHouse

Sponsors

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards include presenting sponsors PNC Bank, Cresa, LLC, Marsh Risk, SAP, and the Ewing Marion Kauffman Foundation. In New York, sponsors also include regional Platinum sponsor Donnelley Financial Solutions (DFIN), regional Gold sponsors ADP and DLA Piper, and regional Silver sponsor Stagedge.

About Entrepreneur Of The Year    

Founded in 1986, Entrepreneur Of The Year® has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the US, and it has since expanded to nearly 60 countries and territories globally.

The US program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum® in November, where national finalists and award winners are announced. The national overall winner represents the US at the EY World Entrepreneur Of The Year™ competition. Visit ey.com/us/eoy.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society, and the planet, while building trust in capital markets.

Enabled by data, AI, and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. 

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy, and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network, and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

All in to shape the future with confidence. 

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.

Saatva is proud to announce its sponsorship of Galaxy Soccer Club, a premier youth soccer organization serving more than 900 players across the greater Naperville community.

As part of the partnership, Saatva will serve as Club Executive Sponsor and appear as the official back-of-jersey sponsor on Galaxy Soccer Club’s newly unveiled 2026/27 Home and Away Kit Collection.

The partnership reflects Saatva’s ongoing commitment to investing in the next generation through community programming, youth development, and opportunities that support healthy lifestyles and long-term success.

Founded in 1998, Galaxy Soccer Club has built a reputation as one of Northern Illinois’ leading youth soccer organizations, offering programming for athletes ages 5–22 and emphasizing long-term player development, technical excellence, sportsmanship, and character building. Through nationally licensed professional coaches and progressive training pathways, the club supports athletes pursuing goals ranging from recreational play to high school, collegiate, and professional competition.

The new kits feature a clean, modern identity designed to reflect the passion and ambition of the players who wear them throughout the season. Saatva’s inclusion as jersey sponsor represents a shared belief that performance starts with preparation, recovery, and creating environments where young athletes can thrive.

“At Galaxy Soccer Club, we believe youth sports have the power to shape confidence, discipline, leadership, and lifelong relationships,” said Brett Strang, Executive Director of Galaxy Soccer Club. “We’re excited to welcome Saatva as a partner because of their commitment to wellness, excellence, and investing in communities. Their support helps strengthen our ability to continue delivering meaningful experiences and development opportunities for athletes and families across our club.”

“At Saatva, we believe that restorative wellness and long-term performance begin early and extend far beyond sleep,” said Ron Rudzin, Founder and CEO of Saatva. “Galaxy Soccer Club has built an exceptional environment for young athletes to develop their skills, challenge themselves, and grow as teammates and leaders. We’re proud to support a club that shares our belief in helping people reach their full potential.”

Through its Professional Dreamer™ Initiative, Saatva continues to invest in organizations that strengthen local communities and create opportunities for the next generation through its broader commitment to community impact and youth development.

Saatva is proud to celebrate a major milestone for one of our community partners: the Saatva-sponsored Waterloo Soccer Club has officially been crowned the 2025–2026 Austin Men’s Soccer Over-40 Premier League Champion.

The title marks Waterloo FC’s first league championship in seven years, ending a lengthy drought for a club that had previously established itself as one of Austin’s premier amateur soccer teams.

Making the championship especially meaningful for Saatva is the fact that the winning squad includes one of our own, Saatva Creative Director Adrian Dickerson, who helped lead the team throughout its championship campaign.

Saatva’s sponsorship began this spring as Waterloo FC set its sights on returning to the top of the league. The team added new talent, committed to an intensive season of training and competition, and spent much of the season chasing first place. Entering the final match, Waterloo trailed league leader RMX by two points, meaning only a victory would secure the championship.

Waterloo took an early 1-0 lead before conceding two late goals, suddenly falling behind 2-1 with just minutes remaining. Refusing to give up, the team equalized in the 89th minute to keep its championship hopes alive. Deep into stoppage time, Waterloo earned one final corner kick. After a frantic scramble in front of the goal, the ball found a Waterloo defender at the back post, whose shot slipped past the goalkeeper just before the final whistle. The dramatic 3-2 victory vaulted Waterloo to 37 points—one point ahead of RMX—to capture the league title.

“Our goal from the start of the season was to make a serious run at the championship,” said Dickerson, who ran as Waterloo FC’s midfielder. “We knew it would take commitment from every player, and everyone bought in. That final match was unlike anything I’ve experienced—we never stopped believing, even after falling behind late. To win the league on the very last play of the season made all the hard work worthwhile. Having Saatva supporting our team this season made the journey even more special.”

Through Saatva’s Professional Dreamer™ Initiative, we support individuals and organizations that continue pursuing their passions and personal bests beyond the workplace. Whether competing on the world stage, contributing to local communities, or stepping onto the field after work, we believe meaningful performance is built through movement, recovery, and long-term commitment.

Waterloo Soccer Club’s championship season reflects that spirit: proving that ambition, teamwork, and healthy routines continue to create opportunity at every stage of life.

As we continue to celebrate movement in all forms, we’re inspired by Waterloo’s achievement and honored to support organizations that strengthen community while creating opportunities for employees to stay engaged and pursue what they love.

The DTC mattress brand debuts its fifth retail experience for the luxury of restorative sleep in California

GRAND OPENING EVENT: Join Saatva, Modern Luxury, and The Bay Golf Club on September 29 in Palo Alto. RSVP HERE.

Saatva, the restorative luxury sleep company, has arrived in Palo Alto, CA. The brand’s latest Viewing Room on University Avenue spans 4,383 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s fifth location in California and 33rd in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Palo Alto’s culture of innovation, wellness, and intentional living makes it a natural fit for Saatva as we continue growing our retail footprint nationwide,” said Ron Rudzin, CEO of Saatva. “We’re excited to open our second San Francisco Bay Area Viewing Room and our fifth location in California, bringing Saatva’s restorative luxury sleep experience to a community that truly values quality, performance, and well-being.”  

A New Design Experience

Saatva Palo Alto showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb, globally recognized interior design firm Hines Collective, and brought to life by national commercial builder Clune Construction, the space prioritizes a relaxed, mattress-shopping environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which delivers an elegant, sophisticated experience in one of the most vibrant shopping areas.

“Featuring double-height entry and ceilings as well as an all-glass facade, the space is flooded with natural light. The dropped cove ceiling design truly defines the experience, guiding that light along undulating paths and creating a warm, ambient glow throughout,” said Devin Hines, Founder of Hines Collective. “Its soft, undulating lines introduce a sense of movement and rhythm, naturally guiding visitors through the viewing room while enhancing the overall customer experience.” There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

This location distinguishes itself from previous viewing room designs through its unique ceiling concept. While prior locations typically feature varying hard-lid ceiling heights with curved soffits, the Palo Alto space presented a new opportunity due to its tall volume and atrium window along the facade. To maximize natural light, Ware Malcomb developed a hybrid ceiling approach that preserves the open space. Here, the ceiling is open to the underside of the building and then drops down to curvilinear hard-lid soffits at the perimeter of the walls, as well as the “floating” circular ceilings in the center of the space. This allows natural light to flow into the space and emphasizes those curvilinear elements. 

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of the city’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the Regis Metal Bed Frame and Bench, as well as the Bari Leather Bed Frames, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch touchscreen whiteboard for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand’s growing selection of best-in-class mattresses and eco-friendly bedding products, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.

Viewing Room Information

Saatva Palo Alto
379 University Avenue
Palo Alto, CA 94301
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
650-334-1156
info@nystquexulva.site

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Saatva continued its partnership with MoCA\CT through sponsorship of the museum’s 2026 performing arts programming, MoCA\CT Presents: Endea Owens + The Cookout, a special live performance celebrating the closing weekend of the museum’s Art, Jazz + the Blues exhibition.

Held before a full house in MoCA\CT’s galleries, the evening brought together art enthusiasts, music lovers, and community members for an unforgettable celebration of jazz, creativity, and connection. The performance served as a fitting finale to the exhibition, highlighting the enduring relationship between visual art and live music.

Detroit-born bassist, composer, and bandleader Endea Owens delivered an electrifying performance alongside her ensemble, The Cookout. A graduate of The Juilliard School and member of Stay Human, the house band for The Late Show with Stephen Colbert, Owens has performed with legendary artists including Wynton Marsalis, Diana Ross, Jon Batiste, and Jennifer Holliday. Her acclaimed career has earned her Grammy, Emmy, and Peabody Awards, establishing her as one of the most compelling voices in contemporary jazz.

Throughout the evening, guests experienced Owens’ dynamic musicianship and the joyful energy that has made her performances celebrated worldwide. The event reflected MoCA\CT’s ongoing commitment to presenting world-class cultural programming while creating opportunities for meaningful community engagement through the arts.

“Organizations like MoCA\CT play an important role in cultivating vibrant communities by creating spaces where people can come together around shared cultural experiences,” said Ron Rudzin, Founder and CEO of Saatva.  “As Saatva continues to grow its presence in the community through our Westport Viewing Room, we’re honored to support programming that showcases exceptional talent and contributes to the rich cultural landscape of Westport.”

The partnership reflects Saatva’s continued investment in organizations that enrich community life and expand access to arts and cultural experiences. Through its ongoing support of MoCA\CT’s performing arts programming, Saatva remains committed to helping create opportunities for residents and visitors alike to experience world-class music and cultural events close to home.

Photo Credit: Robert Young & Lewis Dérogène